DIGITAL MARKETING PDF

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DIGITAL MARKETING
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INTRODUCTION TO DIGITAL MARKETING

• Digital marketing, also called online marketing,
  is the promotion of brands to connect with
  potential customers using the internet and other
  forms of digital communication. This includes not
  only email, social media, and web-based
  advertising, but also text and multimedia
  messages as a marketing channel.
• Digital marketing is the act of promoting
  products and services through digital channels,
  such as social media, SEO, email, and mobile. It
  is a form of marketing that helps businesses to
  reach their target audiences, build
  relationships, and boost sales through digital
  channels. Digital marketing utilizes a
  combination of tools such as analytics, social
  media, content marketing, search engine
  optimization (SEO), search engine marketing
  (SEM), email marketing, mobile marketing, and
  more to create an effective digital presence.

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WHAT IS DIGITAL MARKETING?

• Digital marketing can be broadly broken into 8
  main categories including Search Engine
  Optimization, Pay-per-Click, Social Media
  Marketing, Content Marketing, Email Marketing,
  Mobile Marketing, Marketing Analytics and
  Affiliate Marketing .

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WHAT IS SEO?

• SEO means Search Engine Optimization and is the
  process used to optimize a website's technical
  configuration, content relevance and link
  popularity so its pages can become easily
  findable, more relevant and popular towards user
  search queries, and as a consequence, search
  engines rank them better.

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TYPES OF SEO

• Types of SEO
• White-Hat SEO. When you hear someone say
  white-hat SEO, that means the SEO practices that
  are in-line with the terms and conditions of the
  major search engines, including Google. ...
• Black-Hat SEO. ...
• Gray-Hat SEO. ...
• On-Page SEO (On-Site SEO) ...
• Off-Page SEO (Off-Site SEO) ...

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WHAT IS SEM?

• Search engine marketing (SEM) is a digital
  marketing strategy used to increase the
  visibility of a website in search engine results
  pages (SERPs).
• Search engine marketing (SEM) is a method of
  promotion and advertising to help companies'
  content rank higher among search engine traffic.
  Like search engine optimization (SEO), search
  engine marketing helps companies improve the way
  content is ranked by search engines

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WHAT IS SMO?

• Social media optimization (SMO) involves using
  social media platforms to grow a company or
  organization's online presence. It can increase
  awareness of new products and services and allow
  organizations to connect with customers.
• SMO is one of the leading digital marketing
  strategies of the Social Media world. SMO
  primarily focuses on attracting web visitors from
  sources other than search engines. SMO allows SMM
  (social media marketing) initiatives to operate
  better by improving content, similar to
  how SEO supports higher search engine rankings.
  It may also implement online reputation
  management (ORM). If someone submits unfavorable
  reviews about a firm, an SMO strategy can ensure
  that the negative reviews are not the first link
  to show in a search engine.

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WHAT IS THE DIFFERENCE BETWEEN SEO AND SMO?

• SEO is mainly known to focus on improving the
  rankings of the website, and it can drive
  different visitors through Google likes. SMO, on
  the other hand, focuses only on driving traffic
  via various social media platforms. Both of them
  SMO SEO, operate in very different spheres, and
  do impact one another.
•  SEO means search engine optimization. SEM means
  search engine marketing. SMO means social media
  optimization.

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WHAT IS SMM?

• Social media marketing (SMM) is a form of
  internet marketing that uses social media apps as
  a marketing tool. These social media platforms
  enable brands to connect with their audience to
  build a brand increase sales drive traffic to a
  website and.
• Social Media Marketing (SMM) is marketing that
  targets social platforms like Facebook,
  Instagram, TikTok for brand promotion, target
  audience growth, driving website traffic, and
  increasing sales.

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WHAT IS WEB TRAFFIC?

• measures the number of visits to your website
  that are the result of organic or paid search
  traffic. By coupling web visit metrics with
  goal-completion metrics, you get a complete
  picture of your SEO performance.

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TYPES OF WEB TRAFFIC
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INTRO TO TYPES OF WEB TRAFFIC

• ORGANIC WEB TRAFFIC
• Organic traffic is those visitors that land on
  your website from unpaid sources, aka essentially
  free traffic. Organic sources here include search
  engines like Google, Yahoo, or Bing.
• DIRECT WEB TRAFFIC
• Direct traffic, also known as dark traffic,
  refers to visits to your website that don't have
  a defined source or referring site.
• SOCIAL WEB TRAFFIC
• Social traffic refers to traffic coming to your
  website, mobile site or mobile app from social
  networks and social media platforms
• REFERRAL WEB TRAFFIC
• Referral traffic is also relevant for SEO. When
  someone visits a website from another site,
  they're typically clicking a link or completing a
  specific social activity. 

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WHAT IS BACKLINK?

• A backlink is when one website links to another
  with an anchor text. An example of a backlink is
  any article you find that links to another source
  or website. You can find examples of website
  backlinks all over the internet, especially on
  popular blog sites that link back to relevant
  content.

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WHAT IS CRAWLING, INDEXING AND RANKING?

•  Crawling is the discovery process in which
  search engines send out a team of robots (known
  as crawlers or spiders) to find new and updated
  content. Content can vary it could be a
  webpage, an image, a video, a PDF, etc. but
  regardless of the format, content is discovered
  by links.
• Indexing is the process by which search engines
  organize information before a search to enable
  super-fast responses to queries. Searching
  through individual pages for keywords and topics
  would be a very slow process for search engines
  to identify relevant information.
• Rankings in SEO refers to a website's position in
  the search engine results page. There are various
  ranking factors that influence whether a website
  appears higher on the SERP based on the content
  relevance to the search term, or the quality of
  backlinks pointing to the page.

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QUALITY OF BACKLINK

• Backlinks in SEO improve your rankings because
  they view the quality and quantity of the links
  as authoritativeness and votes of confidence from
  other websites. Therefore, the more backlinks
  your website has, the higher it can rank for
  search terms.
• A quality backlink is a link that comes from a
  high domain authority website that is
  well-trusted by search engines and searchers
  alike. In other words, not only do the robots
  trust the website, but actual people also trust
  the website
• CAN BE CHECK BY DA PA CHECKER

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