5 Shopify brands that are dominating the referral market

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5 Shopify Brands That Are Killing It With a
Referral Program
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There is no such thing as a new idea. It is
impossible. We take a lot of old ideas and put
them into a mental kaleidoscope. We keep on
turning and making new combinations indefinitely,
but they are the same old pieces of colored
glass that have been in use through all the
ages. Every inch of this quote by Mark Twain is
so true, isnt it? I, for example, am always
inspired by fiction books and try to paint my
thoughts with its ink and I am sure that its
not just me. Art, songs, designs, content,
business models almost everything is inspired
by other ideas. So why not apply the same notion
when it comes to setting up a referral program
for Shopify? Lets steal ideas from these 5
Shopify brands and look at how they have designed
refer and earn programs.
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1. MVMT Watches
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MVMT, a Shopify brand that sells elegant,
high-quality, and affordable watches was co-
founded by college dropouts Jake Kassan and
Kramer LaPlante in June 2013, and guess
what? The same year, MVMT participated in
Shopifys 4th annual Build A Business Competition
and won the award in March 2014, in the category
of Jewelry and Crafts. Impressive, right? In
fact, one of the founders, Kassan used to work as
a valet to pay his 20k debt and took MVMT to 90
million in revenue in just 5 years. How? In
addition to creating social proof by distributing
user-generated content on social media and
running user-behavior-specific Facebook and
Instagram ads, they did one more thing. They
leveraged almost micro-influencers to feature
MVMT watches in their posts with the
JoinTheMVMT hashtag, with a unique referral
discount coupon code.
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This helped the brand grow its influencer
channel by 7x and receive over 100k discount
codes. Back in 2016, MVMT offered a 10
discount code for each influencer which they had
to share on their social media, featuring MVMT
watches. Currently, the MVMT referral program
is part of their loyalty program, MVMT Insider,
and offers fixed referral rewards to both
referrer and referee. Heres how it looks.
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2. Casper
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No one is going to buy mattresses online. This
is a dumb idea, dont do it, is the response
Casper co-founders received when trying to
convince investors, and today, they are a
billion-dollar mattress company. Yes, Casper is
a popular Shopify store that sells high-quality
mattresses and bedding products. Launched in
2014, the brand became quite a social media
sensation with celebrities like Kylie Jenner
posting about their mattress in March 2015 which
got them over 870k likes.
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The brand was even featured as Best Inventions of
2015 by TIME Magazine and listed among the 50
Most Innovative Companies in the World. So what
led to its popularity? In addition to creating
innovative and comfortable mattresses and
delivering them in a tiny box and getting
influencers attention, there was one more
element called the referral program. Thats
right! Casper referral program generated a 7x
return on investment compared to that of other
marketing channels and a 13 increase in referral
conversion rate. Curious to see what their
referral program looked like? They currently run
2 referral programs, one on mattresses and the
other on pillows, using both percentage and gift
card rewards.
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3. Get Back Necklaces
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In the Middle Ages, Saint Christopher was known
as the saint of travelers and a symbol of safe
travel and protection. Known as a Christ-bearer
who crossed a river bearing the heavy weight of
the Christ child, hes believed to be a saint of
safe travels in modern times as well and kept
close in the form of St. Christopher medals,
keychains, or necklaces. This is the tradition
that the Get Back Necklaces brand continued,
selling St. Christopher Surf Necklaces. Just
like their story, their referral program is my
personal favorite as it gives 50 to both
advocates and friends. With such enticing
rewards and products, the Get Back Necklaces
referral program saw huge success with a 700
increase in referral revenue.
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4. Spanx
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Sara Blakley found Spanx, a shapewear brand was
named the world's youngest, self-made female
billionaire by Forbes Magazine and one of TIME's
100 Most Influential People. How did she become
so influential with her brand? I thought and
realized that finding the right undergarments to
give an even feel against light-colored or
smooth fabric its indeed an issue. This is the
issue she solved and created a billion-dollar
company. Apart from her success story, what I
also loved is the success of the Spanx referral
program. Whats interesting is that the AOV of
referred customers is 8 higher than standard
orders and they have achieved up to 26 higher
conversion rate from referral campaigns.
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5. Bombas
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Stories sell and thats exactly what happened
with Bombas. Randy Goldberg and David Heath
started Bombas, a comfort-focused sock and
apparel brand with a mission to donate one pair
of socks for every pair sold. In 2014, they
pitched the same at Shark Tank and could only get
Daymond Johns interest who offered 200k for a
17 stake in Bombas while other sharks felt that
the buy-one-give-one model wouldnt be
profitable. 6 years later, Bombas crossed 100
million in yearly revenue with 20 million socks
given away. As I said, all of this could become
possible because of their story. People connect
with stories and buy from the same and this is
the factor that Bombas uses in their referral
program. Herein, they have designed the refer
and earn program in such a way that the referrer
gets 20 and the referee gets 20 of their first
order, a nice blend of percentage and fixed
discount.
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Your Turn to Kill It With a Shopify Referral
Program
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What do you think? Did you find these 5 amazing
Shopify referral programs inspiring? Have some
reward idea bubbles already started popping in
your head? If so, youre on the right track!
Now all you need to do is either get a referral
program for your Shopify business or optimize
the current one and guess what? Flyys referral
program app can help. Learn why.
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