Leverage Social Media to Maintain Your Employer Brand

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Leverage Social Media To Promote Your Employer
Brand
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What is Employer Branding?
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Your employer brand is how your current and
prospective employees perceive your company and
the employee experience. It is crucial for
attracting, retaining, and engaging top talent.
It is what makes your company outshine others,
and be considered a great place to work.
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How Does Social Media Contribute To Employer
Branding?
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Employees have begun sharing company-related
messages and work experiences either on their own
social media channels or on specialized review
portals such as Glassdoor, making it difficult
for employers to own their own narrative.  As a
result, employers today are encouraged to create
and share authentic employer brand communications
with their employees in order to promote a
positive yet authentic window into the culture
and workplace.
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Survey Social Engagement and Channels
Set Goals And Measure Progress
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Ideas To Improve Your Employer Branding On Social
Media
Recognize the Good and Acknowledge The Bad
Gather Employee Feedback
Always Provide Follow-Up Interactions
Bring the Human to Human Resources
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Ideas To Improve Your Employer Branding On Social
Media
Facebook
Instagram
Here are a few ways through which you can get a
handle on the employee experience and begin
leveraging your employer brand.

• Survey Social Engagement and Channels
  Engagement levels vary across channels, and so do
  preferences. Spend more time on the most engaging
  channels, as you set time aside to go through the
  reviews and responses on other channels. Its
  also helpful to see how your levels of social
  engagement compare to the ones your competitors
  are using. 

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Ideas To Improve Your Employer Branding On Social
Media
Facebook
Instagram

• Recognize the Good and Acknowledge The Bad All
  feedback is good feedback and if someone takes
  time to leave a good or poor review, you should
  acknowledge it. This goes a long way in building
  trust among your employees, making them feel
  heard, and maintaining a positive employer brand
  reputation.
• Bring the Human to Human Resources Be
  authentic, empathetic and personal in your
  communications.  Instead of maintaining a
  consistent voice and tone of messages across all
  communities, its imperative to engage with
  employees, candidates, and followers on a human
  level. 

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Ideas To Improve Your Employer Branding On Social
Media
Facebook
Instagram

• Always Provide Follow-Up Interactions Once
  youve addressed any concerns, follow up. This
  shows that the company they are working for is
  genuinely concerned about them, their opinion,
  and strengthening trust among the team.
• Gather Employee Feedback Ask and analyze
  employees unbiased opinions and feedback and
  leverage the insights to optimize the employer
  branding you create, and the strategy you use to
  promote your company culture. The only constant
  is change and this should be done frequently to
  mitigate any small issues that can turn into big
  things.

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Ideas To Promote Your Employer Branding On Social
Media
Facebook
Instagram

• Set Goals And Measure Progress As you devise
  new strategies or decide to tweak an existing
  one, be sure to constantly monitor the progress.
  The common goals are

Build Lasting Employer-Employee Relationships
Improve Employee Engagement
Improve Brand Awareness
Increase Job Acceptance Rate
Increase Employee Referrals
Reduce Time-To-Hire
Increase Retention Rate
Improve Quality Of Hire
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An Engaged Community Builds A Positive Employer
Brand
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Job seekers can see the kind of employee life
they can expect while working with your
organization. By giving them a peek into the
companys culture, you will attract genuinely
interested and highly-qualified candidates to
your company who know they will fit in.   Contact
Brandemix the best employer branding agency
that specializes in enhancing your companys
culture through social media. 
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Thank You