The Significance Of Digital Assets In Online Products

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The Significance Of Digital Assets In Online
Products
Whereas 2020 was a tumultuous year in many ways,
it was a year of tremendous growth for many
eCommerce brands. In that one year, U.S.
eCommerce grew at a rate of 32.4 to represent a
massive 19.6 of total retail sales. This
momentum continued into 2021, with eCommerce
sales increasing by 6.8 to 204.62 billion in
Q3 2021 alone. As of December 2021, eCommerce
was projected to equal 15.3 of total retail
sales by the end of the year with consumers
spending 933.30 billion on online
purchases. There's no doubt that the COVID-19
pandemic drove this recent accelerated shift to
online purchases in multiple product categories.
That said, there is another factor that will
help eCommerce companies expand their customer
base, sell more, and accelerate their overall
business growth digital assets on online
product detail pages.
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• First Off, What Are Digital Assets?
• People worldwide interact with digital assets
  hundreds of times every single day as they work,
  play, and, most importantly shop. A digital
  asset can be any content in digital form that is
  delivered to shoppers to provide value to a
  brands online customers. This asset could be in
  any format, as long as its stored digitally and
  available for viewing online, such as photos,
  product manuals, specification sheets, or
  explainer videos.
• Some of the more common digital assets that
  accompany online products are
• Product images
• 360 degree spins
• CGI product renderings
• Graphics
• Audio files
• PDFs such as spec sheets, user manuals, or
  installation guides
• Spreadsheets
• Slide decks, such as PowerPoint presentations
• Email marketing campaigns
• Regardless of the type of asset being used, a
  digital asset is uniquely identifiable, usually
  branded, and provides value to the companys
  prospects, leads, and customers as they are
  making purchasing decisions.
• Importance Of Digital Assets For Online
  Businesses
• Digital Asset Management are essential for
  eCommerce and online retail for many reasons.
• 1. The Psychology Of Visual Cues

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• And while we do use our hearing, smell, and other
  senses, most of us use our sense of sight the
  most. Thats why the old cliché seeing is
  believing resonates with us so much.
• Moreover, our brains have evolved over millions
  of years, allowing us to absorb and react to
  visual information in highly effective ways.
  Practically speaking, accurate product images
  help to instill confidence in buyers as they are
  making purchase decisions. They see what they
  are shopping for and believe that they will
  get precisely what they want if they buy it from
  you.
• We also look for visuals that can reward us
  somehow, whether it takes us to a product we
  desire or helps us simplify a financial or some
  other kind of transaction. This potential
  psychological impact is one of the key reasons
  online products with both text descriptions and
  supporting digital assets tend to attract more
  eyeballs and increase purchase intent and
  ultimately conversion.
• Proof Of The Impact Of Digital Assets
• One study found plenty of evidence supporting the
  effectiveness of digital assets in their many
  different forms. For instance, it revealed that
  online articles with images get 94 more views
  than articles without images.
• The study also discovered that
• using videos on landing pages can increase
  conversion by 86
• consumers who view product videos are up to 144
  more likely to add the product to their cart
• videos can keep prospects on the website for up
  to 2 minutes longer
• companies using infographics increase traffic by
  12 more than those who dont
• Not yet convinced? Heres a bit more to support
  the case for better leveraging digital assets.
  Viewers retain 58 of what they see, but only
  10 of what they read. In addition, 67 of
  consumers say that the quality of a product
  image influences their selections and purchases.

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• In terms of importance, 63 of eCommerce shoppers
  say that high-quality product images are more
  important than product-specific information.
  Bottom line, if youre not investing in digital
  assets for your products, youre leaving money
  on the table.
• Digital Assets Also Support Social Media
• A robust digital presence is a vital component of
  every companys brand strategy. This presence
  should not be limited to the website. As we all
  know, social media presence is equally, if not
  more important, especially for B2C brands and
  online retailers.
• To boost their presence on social media
  platforms, online brands and retailers need both
  textual content and digital assets like photos,
  videos, and other graphics.
• On a granular level, good-quality digital assets
  on social media can
• increase engagement with prospects and customers
• garner more attention for featured products
• increase interest in trial and repeat purchases
  and purchase frequency
• build a loyal community of brand supporters and
  evangelists
• Influencing Buying Behaviors And Boosting Brand
  Value With Digital Assets
• Not all digital assets are created equal. Some
  are easy to get and make available to customers
  - for example, stock photos and images. Other
  assets are more difficult to source or create,
  like a detailed online product manual with a
  good mix of text, graphics, and interactive
  elements.
• Regardless of the type, all digital assets can
  provide value to customers, because they
• Provide information about the product in an
  easy-to-digest, visual format

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• Help buyers compare different products or
  different varieties of the same product
• Instill confidence that the product is actually
  what customers are shopping for
• Enable shoppers to use images to browse a product
  catalog quickly
• Facilitate better purchase decisions based upon a
  products visual appeal
• Digital assets play a massive role in influencing
  purchase behavior and impact what a prospect or
  customer sees, feels, and thinks about your
  brand. They can be leveraged to attract target
  buyers, increase their interest, and more
  effectively move them through the purchase
  funnel. They can also help you win against your
  competitors, build greater brand awareness,
  recognition, and recall, and improve customer
  loyalty.
• Conclusion
• Digital assets are the foundation of an online
  brands identity, so sourcing, creating, and
  maintaining such assets is vital. If leveraged
  strategically, they can also take a companys
  online presence to the next level.
• Digital assets must be accurate, unique,
  on-brand, of high quality, and relevant to the
  products being merchandised online. They must
  also be searchable and findable by customers, as
  well as service, sales, and marketing teams. To
  learn more about how EnFuse can help you succeed,
  feel free to contact us any time.
• Read more Want To Grow Your eCommerce Business?
  Focus On Product Content