Conversational Marketing

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MIT University, ShillongConversational
Marketing
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What is Conversational Marketing?

• Conversational marketing engages customers
  through dialogue. It focuses on real-time two-way
  communication with the customer.
• Chabots, live chats, SMS, DMs, Facebook
  Messenger, emails, phone calls or virtual
  assistant all are tools of conversational
  marketing.
• Salesforce predictions say that by 2025, 95 of
  all consumer interactions will be facilitated via
  AI, and by 2024, the chatbots industry is
  expected to reach 142 billion.

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Benefits of Conversational Marketing

• Improves customer connection with the brand.
• Conversational marketing tools are used to
  engage, qualify and convert the leads into paying
  customers. 
• Well-integrated conversational marketing platform
  and CRM software are important to enhance the
  customer experience.
• Helps to improve the customer experience,
  products, and services.
• Helps with customer connection by keeping the
  marketing communication conversational and
  vernacular.

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Learning Conversational Marketing
Executive MBA in Marketing Management course
covers the key concepts of Marketing Management
through a case study and an interactive approach.
The teaching pedagogy is designed to suit the
needs of working professionals, looking to skill
up and update their knowledge. With EMBA in
Finance Management, learn the latest concepts of
Marketing such as Creative strategies to design
innovation, Discover new business models and
strategies, etc.
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Why EMBA from MIT University?

• Discover and articulate trends and find insights.
• Creative strategies to design innovation.
• Design experiences that delight the end-users
• Discover new business models and strategies.
• Decode behaviors and recode cultures.

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Potential Career Opportunities

• Business Development Manager
• Brand Manager

• Chief Marketing Officer
• Digital Marketing Manager
• Public Relations Manager

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Advantages of MIT University, Shillong

• Live sessions Masterclass
• Case study discussions (Cases from Harvard, IIMs,
  and other premium sources)
• Dedicated student support team
• State-of-the-art LMS (Canvas)
• Regularly updated syllabus

• Industry experts as course faculty
• Harappa Education certifications
• Industry-relevant course offerings
• Self-paced learning
• Block pattern pedagogy
• Continuous Assessment for long-term knowledge
  retention

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About MIT University, Shillong

• Set in the laps of natures haven, North-East
  India, MIT University of Shillong, Meghalaya is
  an integral constituent of MIT Pune.
• MIT University, Shillong offers Executive MBA
  programs across specializations such as
  Marketing, HR, Finance, Supply Chain, Operations
  Project Management. In addition to the
  executive education, the University has matched
  the pace with the changing times, and hence it
  offers Certification programs in Innovation
  User Experience Design and the most trending
  Digital Marketing. It also offers a unique
  program called the Post Graduate Program for
  Executive education (PGPEx) in Design Thinking
  Digital Transformation.

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Contact Us

• Email id admissions_executive_at_mitu.edu.in
• Website mituniversityindia.edu.in

• Address Nongshiliang, Shillong, Meghalaya 793014
• Phone [phone]

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Thank you