How to Use Business Storytelling Services for Maximum Impact

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How to Use Business Storytelling Services for
Maximum Impact

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Every business has a story. It could be your
inspiration for starting the business, the reason
behind your businesss mission, or the family
history attached to your brand. Whatever your
business story is, its worth sharing to let
consumers know the journey youve taken. This can
have many marketing benefits for businesses, as
it allows their content to connect with
readers. Forming deep consumer connections can
be particularly valuable for tech businesses, as
their industry promises to only become more
crowded in the years to come. CompTIAs IT
Industry Outlook 2021 found that a majority of
the global tech industry(56) is made up of
hardware, software, and information services.
Meanwhile, the industry as a whole was projected
to reach 5 trillion in the same year. In this
blog, well discuss how the use of expert
business storytelling services can help give
businesses an edge over the competition.
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Why Impactful Business Storytelling is Important

• A 2020 study found that consumers are four times
  more likely to buy a companys products or
  services if they think the brand has a strong
  sense of purpose. Businesses that take a positive
  stance on social issues and/or drive change
  within their industry can define purpose. An
  impactful business story is a great way to
  demonstrate your businesss purpose, with
  expertly-crafted online content as the perfect
  vessel.

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 Professional storytelling services directly help
here, as they allow businesses to produce content
thats more relatable to consumers. This feeds
into the main reason that business storytelling
is engaging its a refreshing change from the
usual marketing and advertising material
consumers will be reading. The result? For
businesses, those who tell their stories clearly
and effectively are able to more efficiently
generate and convert leads. This is because the
best storytelling services produce content that
builds brand authority. A well-told business
story can show the conviction behind your
products and services, which helps your audience
trust in your ability to deliver. As any digital
content marketer will attest, a trusting customer
base is more likely to support your business by
conducting repeat purchases. An impactful
business story can also be timeless. Content
created using business storytelling services can
function as an ever-green lead generator. For
instance, your first-ever customer might have
been hooked by the same professional storytelling
services writing that your most recent prospect
has also read. A business can revisit its story
at various points to show how much industry
experience theyve gained over the years. After
all, your businesss journey isnt at its end. As
such, it can be beneficial to republish and
repurpose your business story as a way
to generate leads.
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What Makes Impactful Business Storytelling? Busin
ess storytelling services writing means speaking
to your audience in a personable and relatable
way. To connect with your target audience through
storytelling, you must first have a clear picture
of what their priorities and grievances are. That
way your business can tell the stories that will
be most relevant to its audience. Storytelling
content can feature facts and data, but it should
mainly be focused on human experiences.  Play to
Your Strengths In an industry as populated as
software technology, businesses can benefit from
focusing on their niches to stand out. Businesses
should keep this in mind when looking at business
storytelling services. If theres something
unusual about your brands story, use it. A
business with a unique hook is a great way to
make an impact and grab internet users attention.
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Be Authentic

• Businesses have to be honest in their
  storytelling to secure the trust of an audience.
  Content that tells a story of hardship or
  overcoming a challenge, for instance, is more
  likely to get an emotional response. For the same
  reason, dont be afraid to let consumers know
  about your failings. It shows the human side of
  your business, which is easier for potential
  customers to connect with. Your struggle to get
  the business to this point can make for
  captivating content that inspires people to
  support you through purchases. When employing the
  help of third-party business storytelling
  services, share your brand history in as much
  detail as possible.

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Add Value Business storytelling is particularly
effective for businesses that are selling a
particular product, such as SaaS businesses. This
is because its able to show consumers how  the
businesss products and services will make their
lives easier. For a B2B angle, effective
storytelling content can give examples of
business processes that are made more efficient.
To be impactful, professional storytelling
services will therefore use real-life situations
as the basis for your content. It helps consumers
visualise the benefits of your services by
connecting them to their past experiences. Includ
e Customers Professional storytelling services
will let consumers know they arent just buying a
product theyre making a contribution to a
greater goal. Letting consumers know your
business mission allows loyal customers to feel
like they can share in your success. This
furthers established customer connections and
also creates a narrative story that people are
eager to follow.
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Dont be Afraid of Cultural Conversations Some
examples of the best storytelling services are
when businesses engage with cultural topics that
their audience cares about. In 2021, Aldis
freecuthbert social media campaign was launched
in response to a legal battle with rival
supermarket MS. The hugely successful campaign
was then adapted to CaterpillarsForCancer with
cake sale profits being donated to a charitable
trust. Informal storytelling content is a great
marketing tool for following cultural trends and
providing commentary for your audience. Professio
nal Storytelling Services That Make a
Splash Running a business day-to-day means
constantly focusing on the present and the
future, which means decision-makers can lose
sight of where they came from. Goodman Lantern is
an experienced SEO content writing company
offering professional storytelling services for
SaaS businesses. With us, youll have human
storytelling content that makes your business
relatable to your audience, boosts your brand
image, and delivers greater conversions. So book
a discovery call today. 
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