The power of display advertising

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The Power of Display Advertising To make your
business stand out from the competitors,
advertisements and promotions play a crucial
role. With the boom of business over the years,
be it online or offline, it has become vital to
promote your product or service on prominent
platforms in order to get noticed. As more than
half of the worlds population uses mobiles,
digital advertising is the best way to make your
business visible to a larger audience. According
to Mailchimp, by 2025, digital advertising will
account for more than 75 of all media spending,
with a market value of more than 300 billion
dollars. Display advertising is a type of online
advertising where you can display your brand on
online websites and platforms through digital
advertising. Display ads include texts, images,
and URLs that redirect viewers to your business
website which In turn encourages the consumers
to purchase your product or service. These
display ads can be static with a single image or
rich media ads consisting of interactive animated
images, videos, or changing text. Usually,
display ads appear in certain corners of websites
and social media platforms and are usually in
the form of banner ads. So, it can draw attention
and increase your brand awareness. Different
types of Display ads The first display
advertising on the Internet was a banner ad by
ATT in 1994. They had a paid ad of 30,000
dollars for three months. This ad was displayed
as a tiny rectangle on the HotWired website. And
in return, they earned a click-through rate of
around 44 where approximately 44 of viewers
clicked on it, and were redirected to their
website page. Thenceforth, display ads gained
significant attention and continued to evolve
with the advancing modern world. Banner
Ads Banner ads are one of the most common types
of display ads, which can be found on many
different websites, blogs, social media channels,
and online discussion forums. Banner ads are
traditional graphic ads where you can place
banners indifferent sizes landscape,
skyscrapers, and square. These ads include
images and texts and are usually placed at the
top of the web page to grab the consumer's
attention immediately. Rich media Ads Rich
media ads are the most effective ads that combine
attractive and interactive elements such as
video, audio, and clickable elements to make your
ads more engaging. These ads fall under
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responsive ads that include images, multiple
texts or descriptions, and animated ads that give
a deep understanding of your brand. Animation
naturally creates eye-catching movement and
encourages your target audience to explore your
creativity. Video Ads Among display ads, video
ads have proven most effective and are becoming
popular among marketers and advertisers. Video
ads are displayed on video content platforms such
as YouTube, Instagram, Netflix, and so on,
providing the perfect place to place your video
ads and attracting a lot of attention and
engagement. Video ads are a bit more expensive,
but they're worth it because they can share much
more information than images, ensuring your ads
get the right engagement. YouTube is the
second-largest search engine on the Internet,
advertising your brand on YouTube will result in
a high engagement rate, huge sales, and increased
brand awareness. Interstitial Ads Interstitial
Ads have become popular with the advancement in
mobile technologies and applications. These ads
are displayed during major app transitions as the
user interacts with your app. Interstitial ads
are full-screen ads that cover the entire screen
of the consumers mobile application. They are
largely featured in mobile games that are
displayed after each level. The full-screen
display makes interstitial ads unique from other
display ads and it is very effective in
attracting the consumers attention. Interactive
Ads Interactive ads are one of the best types of
display ads which has a built-in feature that
allows viewers to interact with your product or
service right away. These ads combine multiple
factors to attract online audiences such as text
captions, images, videos, audio, graphics, and
other embedded features of interactive display
ads that allow consumer interaction with the ad.
Interactive ads include playable ads, survey ads,
and reality-augmented ads. Interactive ads are a
strategic way to attract consumers attention for
your brand and your message. Expandable
Ads Expandable ads are display ads that allow
users to expand beyond the original size of the
ad displayed on a website, and some ads are
automatically expanded when the page loads.
Expanding ads start with an invitation state that
is presented to the visitor as a small ad within
the content page. Once the consumer interacts
with the page's content, your display ads expand
to occupy more space on the page often doubling
or tripling in size and grabbing the consumer's
attention for a variety of purposes. Expandable
ads also include Lightbox ads that start with a
static image or look like a banner but when the
consumer clicks it, the static ad expands to fill
up the entire screen with engaging videos,
audio, or other animated features. Social Ads
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• Social Ads are an excellent type of display
  advertising. Social ads are advertisements that
  are displayed on popular social media platforms
  like Instagram, Facebook, Pinterest, LinkedIn,
  Twitter, and many more. As there are globally
  4.48 billion social media users, out of which
  93.3 of the population are active users,
  advertising your product or service on social
  media platforms will generate leads, increase
  brand visibility, and raise sales, resulting in
  significant growth in your business.
• Knowing the different types of display ads, you
  can see the performance and outcomes of your
  display ads through reach which shows the number
  of people who have seen your ad and the number
  of times they have seen your ad, which is called
  impressions. Click-through rate (CTR) and
  conversation rate tell you the percentage of the
  consumers who clicked your ad to land on your
  website page and the percentage of consumers who
  converted from your ads performing actions like
  buying your product.
• Benefits of display advertising
• The 5 major benefits of display advertising for
  your business are as follows,
• Visually appealing and attract the consumers
  attention
• The major benefit of display ads is that they are
  perfectly designed with graphic content in the
  style of a company or brand. Display advertising
  allows you to be creative and stand out from
  competitors by using vivid colours, huge text,
  videos, audio, rich material, or even animation.
  Attractive display ads catch the eye of huge
  customers and enable you to attract more
  consumers.
• Spreading brand awareness and visibility
• Display advertising help in promoting your brand
  name and properly executing digital display
  advertising. It also aids in targeting the
  desired audience which can go a long way in
  creating a consistent and visible brand image.
• Promotes Wider Reach
• Reaching a wider and more diverse audience is the
  result of leveraging display ads. Promoting your
  brand on websites and social media platforms
  creates brand awareness among consumers all over
  the world leading to demand from a diverse and
  wide range of consumers.

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• Targeting and retargeting audiences
• The main objective of display advertising is to
  promote your brand to the target consumers. For
  your digital display advertising, you can choose
  parameters such as the websites your display ads
  appear on, the regions they appear in, and the
  ages or specialized markets they will appear in.
  Retargeting the same consumers through displaying
  your ads based on their search history will
  equip your business with loyal customers.
• Best display advertising platforms
• The best display advertising platforms that allow
  you to enjoy the maximum benefit of advertising
  your brand are given below,
• Google Display Ads
• Facebook ads
• mMedia
• Yahoo
• Apple ads
• Taboola
• Adsterra
• Leadbolt
• Epom
• Airnow media