Tips To Increase Dating App Engagement And User Retention

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Tips To Increase Dating App Engagement And User
Retention

• Here We have tips by following which you can
  improve engagement retention of your dating app.

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What Is App Engagement?

• App engagement is the interaction between a user
  amd a mobile app. App engagement is calculated on
  various crucial metrics like number of active
  users, total downloads, session length, session
  interval, and overall revenue.
• When you calculate these metrics in detail, you
  can make effective decisions and increase your
  engagement rate.

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What Is User Retention?

• When a user visits your app after using it once,
  this continued app use is known as user retention
  App retention rate is the total number of users
  that download and continue engaged with your app
  over a specific period. Here is how it is
  calculated
• App Retention Rate Total Installs in specific
  time period / Total Active Users In specific time
  period
• So now you understand What is app engagement and
  retention rate. Lets Look at some best ways to
  increase app engagement and retention rate.

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1. Make Onboarding Process Efficient

• First impression is highly crucial in a dating
  app. When a user opens an app for the first time,
  they want a smooth and enjoyable experience.
  Hence, ensure that your onboarding process is
  quick and engaging.

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2. Push Notifications

• You can achieve better app interaction by
  providing push notifications to users for
  different tasks. It is one of the best mobile app
  retention strategies dating apps use to increase
  the retention rate. Leading dating apps in the
  market follow this process by being reflective
  and strategic about how they approach the users.

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3. Connect through Personalized Email

• If you want to improve the users interest in
  your dating app, you should try to engage with
  them personally. To do this, you can use email or
  personalized messages to tell them about any new
  updates and events. You can also send an email
  about a new feature of your dating app and
  encourage them to use it.

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4. Offer Advanced Matching Filters

• People like to find a match as per their
  criteria. It varies from person to person
  depending on their physical characteristics like
  age, weight, height, body type, and hobbies. You
  can provide this by integrating an advanced
  search filter feature in your dating app.
  Ultimately, it enhances the experience and helps
  users sort better matches according to their
  needs.

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5. Provide Better Support to Users

• Your dating app should have a help section where
  the app user could look for any information about
  how to use it. When you integrate a proper help
  section, you allow users to discover all the
  things efficiently. Hence, they will remain
  engaged with your dating app.