Pay-per-Click For Law Firms: Top 5 Mistakes to Avoid

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Pay-per-Click For Law Firms Top 5 Mistakes to
Avoid
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Improper Conversion Tracking
Not keeping proper track of conversations may
lead to all PPC efforts being in vain. Due to a
lack of proper guidance, you may miss recording
all results you get from an email conversation or
phone call. This mistake may lead you to fail to
measure the ROI from PPC for lawyers and the
efficiency of keywords. Maintain a Google sheet
or excel as a mini CRM to keep the track of all
conversations.
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Not Having Dedicated Landing Pages
Not having dedicated landing pages can also make
your paid campaign ineffective. A landing page
with the necessary information can assist your
potential client in the right direction. Make
sure to build your landing page mobile-friendly.
Put testimonials, contact details, and all
required calls to action on the landing page and
build your page by keeping a resemblance with
your ad copy.
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Poor Location Targaeting
A lot of lawyers are not properly tracking the
conversions from PPC campaigns. By not tracking
conversions properly you arent able to really
understand the exact ROI that youre getting from
your PPC campaigns and not able to see which
keywords and ads are performing best. Now Im not
just talking about the conversion tracking that
AdWords or Bing provides you with but, keeping
track of what happens after that email or phone
call.
Not setting a proper radius according to your
business address is definitely a major mistake
you can do. Dont just mention the area be more
specific about your area of operation. This step
is necessary to target potential customers,
particularly in the adjacent area of your
business. Use the Radius targeting tab properly
to get effective results from the PPC marketing
services.
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Using Too Many Keywords in an Ad Group
Using keyword-clustered ad content for your ad
group is a wrong idea. It will diminish the
effectiveness of the PPC ad campaign. Dont let
this mistake destroy your PPC strategy. Make a
keyword analysis and pick up only the most
appropriate ones. Include only a few keywords
that are relevant to the services your firm
offers.
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Running Never-Ending Campaigns
PPC campaigns are very effective to attract web
traffic in the small term. But over time, the old
PPC key words may start to lose its relevance and
effectiveness. Keep working and implanting new ad
campaigns and strategies. Releasing new PPC
marketing campaigns and fresh strategies helps to
regain relevance and web traffic.
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