The Best Free Digital Tools And Software To Have On Your Digital Marketing Stack

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The Best Free Digital Tools And Software To Have
On Your Digital Marketing Stack TTDigital?s Pick
Of The Week
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The Best Free Digital Tools And Software To Have
On Your Digital Marketing Stack TTDigital?s Pick
Of The Week
Digital Tools If youre a digital marketing
agency, a company handling your marketing, or
even a graduate looking for a career in digital
marketing, knowing what tools and software to
have on your marketing stack can be detrimental
to your digital marketing efforts.  A marketing
stack is a combination of all the tools and
software used to execute a marketing campaign and
support all your marketing strategies. If youre
currently handling digital marketing for a large
company with the resources, you might see a
predetermined stack. Such companies usually spend
a lot of resources on procuring marketing
tools.  However, if youre nowhere around such
companies, theres no need to worry. There is an
abundance of free marketing tools that digital
marketing companies in Pune swear by. Experts
across many platforms enjoy using these free
tools as well because, in all honesty, theyre
pretty effective and reliable. 
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The Best Free Digital Tools and Software To Have
on your Digital Marketing Stack 
This article explores some of the best email,
social media, and SEO marketing tools for free.
If youre a beginner especially, getting
acquainted with these tools can be very helpful
for you in the long run, according to the best
digital marketing company in India. 
Buffer for Social Media Scheduling  Social media
marketing requires consistency and schedule way
ahead of time for all social contracts. Buffer is
one of the best time-saving tools which handles
social media scheduling. The free plan on Buffer
allows you to connect one profile from each
network/social media platform and schedule ahead
up to 10 posts per platform!  With Buffer, you
can also keep tabs on how your posts fare on
social media and review all social media updates
with ease. 
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Canva for Design Canva has become a very famous
platform that is not limited to digital marketing
alone. Canva creates images for social media,
graphics for blog posts, and manages visual
elements used for marketing. Canva has optimized
sizes with built-in templates, making it super
efficient to create pictures for any social media
platform.  Pablo is another excellent
alternative that can be used by marketers
explicitly for Twitter-specific images. Canva,
however, has templates for Pinterest, Twitter,
Facebook, Instagram, and more! 
Google Analytics for Analysis of Marketing
Effort Google Analytics is a gem for most
digital marketers, as it does pretty much all the
analyzing for you in terms of tracking website
traffic. It holds a mammoth amount of data, of
which most is given for free. You can also use
google analytics to see traffic from different
social media networks.  You can figure out the
engaged reading time of users on average,
individual reading time, whos on your site right
now, and much more! With Google Analytics, you
can launch precise campaigns and improve your SEO
efforts as well. 
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MailChimp for Email Marketing  Amongst all
marketing strategies, email marketing is
considered to show the highest ROI. MailChimp is
a free tool that allows you to capture a
customers email address, grants media storage,
engages mail owners with auto responders, enables
drip champions, analyses CTRs, clicks, opens,
and offers premium design email
templates!  MailChimp also grants integration
with apps like Google Analytics and other social
media platforms, giving you much higher control
of your email marketing. 
Open Site Explorer for SEO  Open Site Explorer
is a beautiful tool for keeping track of your
domain and page authority. It also checks your
links, the volume youre getting, and from what
source theyre coming. The software is an
excellent tool for ensuring you only have the
highest quality outbound links on your
website.  You can also use these tools to
determine your authority score and compare your
site with your competition. The free version
grants you up to 3 reports on competition per
day.  
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HubSpot Marketing for Lead Generation   HubSpot
Marketing allows digital marketers to generate
email leads from websites with a free pop-up
tool. You can gain a lot of helpful insight into
your potential customers from this software. The
pop-up tool helps you gather email ids from your
website and provides you with crucial data
points.  Apart from this, if you want to check
which pages are converting at the highest rates
and which arent converting leads, the tool helps
you establish this.
WordPress for Landing Pages  For small to
medium companies running their website or even
blog on word press, the fastest and most
effective means of setting up a landing page
would be to use WordPress. It is an excellent
tool for creating an entire website, a blog page,
or just a landing page.  Curtain plugins can
help you optimize the use of WordPress, like
hiding the content on your sidebar for particular
pages, optimizing the look of your page, and so
on. 
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Why Learn to Use Free Tools?  If you want to
work in the best Social Media Marketing Company
in India, youll need the right skills and
knowledge. In that case, it is essential to know
how to have a solid marketing stack that enables
you to manage all your efforts thoroughly and
precisely. Using free tools can give you enough
flexibility to learn on the job and automate
specific processes to make your task easier. If
youre looking to learn and develop your skill
sets in Marketing tools, TTDigitals is the place
for you. The online digital marketing program
empowers aspirants with hands-on learning about
numerous tools and software, including many of
the tools mentioned on the list and many outside.
If you want to take up a course to learn how to
use these tools to obtain maximum results, enroll
in one of the digital marketing courses today.