How to Promote Your Small Business on Instagram

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How to Promote Your Small Business on Instagram

• www.atdny.com

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• Instagram is one of the 6 social networks with
  over a billion monthly active users worldwide.
  There are more than 200 million active business
  accounts on Instagram worldwide. Its most likely
  that some or most of your competitors as well as
  your current and potential customers are there.
• If your small business is not on the social media
  platform, youre missing the chance to promote
  your business to such a massive source of
  potential customers.

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1. Set up an Instagram Business Account
Following would be the best way to promote your
business.

• An Instagram business account gives you access to
  features you cant use with a personal account.
  For example, you need a business account to
  access Instagram Insights for your accounts
  analytics.
• Your business account needs the following
• An eye-catching and informative bio
• Memorable profile photo- Most brands use their
  logo as their Instagram profile. It should help
  your visitor see at a glance who you are. Your
  whole logo should be seen as complete within the
  standard circular space.
• Relevant, compelling caption Your caption or
  the written description of your Instagram post
  should be relevant, entertaining, informative,
  compelling, and on-brand. Put all the important
  information into those first two lines of text
  that appear in the news feed without tapping
  more.

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• Clearly define your goals and target audience

See what your competitors are doing
Learn how to add links to your Instagram content
Plan your content
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• Use Instagram tags effectively

Engage with other users
Set up your Instagram Shop
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Hold Instagram contests and giveaways
Use paid ads
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Again, Instagram offers small businesses various
ways to promote their products and services to
its massive base of users for free if they cant
afford the paid ads.You just have to take the
time to learn how to promote your business
effectively on Instagram because its too popular
to ignore. If your small business is not present
on Instagram, you dont exist to the growing
number of people who check online before deciding
to buy a product or service.
Conclusion
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Thanks!

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