Video delivery & experience, September 2022

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Video Delivery Experience
Prospecting Growth A µ report
Machine Generated Insights
Image Source Unsplash.com
Opportunities Customers Needs
Copyright 2021 Decodem Technologies Pvt Ltd.
All Right Reserved. Updated as of April 2021
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Video Delivery Experience A novel approach
How do we identify prospective clients pain
points for video delivery experience
technology?
Input
Output


Process

• What is the landscape of video OTT
• apps?
• Which apps in the market have video delivery
  experience issues?
• What are these issues that need to be
• addressed?
• What issues are developers focused on solving?
• What technology areas are being
• researched?

To change this you have to change
We help you change both Different data
input Different machine learning driven process
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Video Delivery Experience
What is the landscape of video OTT apps? (1/2)

• The landscape is dominated by a few..
• YouTube, Netflix, SnapChat, TikTok
• Multitude of players follow
• Consumer ratings clustered around 4-4.5 and a
  few lag behind

Basis comments in social media about the app.
Chart on the right indicates consumer view on
video delivery experience performance of
various apps. X-axis indicates number of
installs. Y-axis indicates average rating basis
comments.
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Video Delivery Experience
What is the landscape of video OTT apps? (2/2)

• The landscape is dominated by a few..
• YouTube, SnapChat, TikTok
• Multitude of players follow
• Certain apps see high engagement with users
  leaving lot of comments
• Rest playing catchup

Basis comments in social media about the app.
Chart on the right indicates consumer view on
video delivery experience performance of
various apps. X-axis indicates number of
installs. Y-axis indicates number of comments.
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Video Delivery Experience
Which apps in the market have issues?

• Video delivery experience generally positive
• However, issues around experience persist
• across app categories
• Consumer frustration relatively higher in
  Entertainment, News Magazines categories
• Short video apps cuts across both and see a
• lot of activity

Basis comments in social media about the app.
Chart on the right indicates distribution of
sentiment
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Video Delivery Experience
Which apps in the market have video delivery
experience issues?

• A deep dive across app categories points to
  specific apps with higher age of video delivery
  related comments and feedback
• Short video apps seem to have more chatter
  around video experience
• The big entertainment apps like Hotstar, Netflix
  do see lot of feedback on video though lower as
• age

Basis comments in social media about the app.
Chart on the right indicates consumer view on
video delivery experience performance of
various apps. X-axis indicates count of comments.
Y-axis indicates average age of those comments
around video delivery experience.
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Video Delivery Experience
Potential Prospects

• Deep dive into each of the categories provides
  deeper insights into consumer reception of video
  delivery
• Wide variation in sentiment of feedback
• Companies with higher negative feedback received
  in recent times potential priority prospects

Basis comments in social media about the app.
Chart on the right indicates distribution of
sentiment and on the further right indicates
trend of conversation over time for a few
examples
Sentiment
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Video Delivery Experience
What are these issues that need to be addressed?
(1/2)

• Video downloads a persistent problem especially
  when they dont play after download Uploads
  where applicable also is a bad experience point
• Video quality continues to be an issue slow
  loading, buffering, video/audio/both not playing
  etc.
• Lack of filters especially in auto play
  environments seen as an issue as wrong videos
  automatically play lack of profanity other
  filters especially in live video streaming is an
  issue
• Ads popping video going blank is a common
• complaint
• Consumer feels network is good but app shows
  network issue or pixilation
• Certain apps have issues of videos not playing on
  subscription
• Basis comments in social media about the app.
  Chart on the right indicates distribution of
  negative issues about video delivery experience

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Video Delivery Experience
What are these issues that need to be addressed?
(2/2)
Example Feedback Verbatim
I just saw 20 minutes video, it consumes 1.4GB
data... Worst ever app.
After updating even a single video is not
playing. It Plays for 2 3 mins and then shows
error and that 2 3 mins also with buffering even
though my internet connection is working totally
fine.
Sound quality is not good and video made is also
not clear
i have subscribed for a three month plan.. but
there is no video playing... only audio
sound......video kahan hai bhai plz sort out.
Worst app. Can't play any video. Crashing even
if screen rotates. Zero
The videos are suddenly running faster than it
normally does. It's so bizarre and irritating.
Also, poor video quality even when I select best
quality option.
Basis comments in social media about the app.
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Video Delivery Experience
What issues are developers focused on solving?

• Developers pose questions on various video
  related issues like video streaming
• Huge developer focus has been on delivering
  video on Android with iOS following
• Recent times a lot of questions are around live
  streaming delivery on browsers (chrome)
• Libraries like ffmpeg, OpenCV hold sway
• Camera based streaming poses a lot of
• questions
• H.264, rtsp,rtmp etc are more adhered to

Basis stackoverflow.com. Chart indicates video
streaming related trends over the years
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Video Delivery Experience
What technology areas are being researched?

• Optimizing QoE against constraints of network,
  storage/ caching, energy use, frequency
  spectrum, content etc seems a big area of
  interest
• New age apps drawing a lot of research interest
• VR, 360 view videos, synthetic video game
• streaming
• Augmenting face/ body via filters or detecting
  sign basis people movement on video streams
• Live video streaming applications around drones
  robots leading to a lot of processing for
  navigation, control other apps
• Cloud-Edge optimization especially in smart city
  context where multiple live video streams need
  to be processed, fused for higher level
  intelligence

Basis research paper publications. Chart on the
right indicates distribution of paper content
about video delivery experience
Note Only Top Few shown
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Video Delivery Experience
What is the opportunity?

• Video apps are trending. Multitude of video
  streaming, video sharing apps have come to the
  marketplace and video content is growing
  exponentially
• There has been an explosion of well-funded
  companies hungry for best technology to deliver
  best in class video quality delivery
  experience
• While a few streaming Apps dominate the landscape
  there are some sub trends playing out like short
  video apps gaming continuing to gain traction
• Consumer feedback points to continued issues
  around video delivery quality of experience due
  to latency, buffering etc.
• The way internet has evolved for
  commercialization by embracing recommendations,
  advertising etc. has posed additional challenges
• looking for solutions
• However this area continues to be a constant race
  between infrastructure available and velocity of
  more sophisticated content being available this
  race will always pop up such issues and needs
  constant research attention
• Content analysis of videos to truly understand
  what the stream/ video is about for better
  recommendation, censorship etc. and moving
  beyond tagging is a need
• In addition multiple new age applications are
  driving need for different branches of research
• More time spent online implies people expect a
  better themselves presented in the virtual world
  spawning new AR/VR video fusion research needs
• Synthetic video content is increasing due to
  gaming proliferation and needs appropriate
  technology
• The spread of robotics and unmanned vehicles has
  thrown a great research need with more
  applications trade-off needs
• Video delivery experience across an ever
  growing set of applications is increasing the
  need for technology research to keep pace
• of the race, content analysis, cater to new
  age apps, and commercialization requirements

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