Title: What Digital Signage for Retail Stores Is Best?
1What Digital Signage for Retail Stores Is Best?
2Newton TOUCH is the latest LCD signage by SOLUM
designed and engineered to make the shopping
experience more interactive. Similar to
Newton Electronic Shelf Labels (ESL), Newton
TOUCH is designed to be interactive, allowing
customers to do simple commands or gestures, such
as browsing more products of the same kind,
downloading content using your mobile phone, or
adding items to a shopping cart online. Imagine
when your loyal customers enter your store and
see your store equipped with this new kind of LCD
signage. They will never interact with your
shelves the same way!
3Why Must Retailers Go for Digital
Signage? Perhaps the reason behind the efficiency
of digital signage is because of its
attractiveness. Not to discredit traditional
signages, they are impressive however, they are
not as flexible as a digital sign having the
capacity to display much content. Also, electric
systems are interactive thus, drawing shoppers
inside the retail establishment.
4For small-scale entrepreneurs, digital signage is
an economic tool to hype sales and promote
in-store events. Moreover, it can help facilitate
brand-building and highlight content that
reinforces the image that retailers want to
establish. It can increase visibility if set up
in the stores strategic areas hence, a digital
sign entices consumers and conveys the message
about the stores brand and merchandise. Over the
years, more and more retailers attract customers
by using digital signage it makes
communications faster with target consumers from
different places. In regards to feedback, store
owners also get it more quickly hence, they can
give a swift response. Not to mention, the
production cost is lower printing is not
necessary retailers save money in the long run
5SOLUM Newton SOLUM ESL offers a new digital label
performance level that acts as better digital
signage than any other electronic shelf label
Newton. Newton is perfect for retailers who are
seeking new ways to improve operational
efficiency and customer engagement. Here are six
benefits your store can get by applying Newton as
digital signage for your business. Easy and
Flexible OperationUnlike traditional printing,
Newton is more cost-efficient when it comes to
the price adjustment process. It can update three
thousand tags within five minutes, making it ten
times faster than other ESLs.
6Your staff won't need to update the prices now
and thenit saves time and labor spent on
printing, cutting, placing new labels. Additiona
lly, you can ensure that price updates are real
and necessary changes can be applied before
customers raise concerns.
7Enhanced Long-Term VisibilityNewton comes with a
brilliant designsleek and straightforward
giving a premium and modern look to wherever you
choose to put it. Its e-ink features clear fonts
and colors to welcome approaching customers,
redefining an ESL's capabilities as it brings
more life to product details. Our ESL's screen
resolution got upgraded by 20. Now, its display
is crisper and more precise, with 184dpi for our
1.6" display, and 145dpi for our 2.9". Not to
mention, the displays require minimal power to
operate, with small, long-lasting batteries which
deliver optimal performance for up to five years.
8Convenient, Unified Content ManagementNewton is
backed-up by a seamless, unified management
called the Aims software. Through the Aims
software, your staff can create, deploy, and
schedule content across shelves from any
location, resulting in a more convenient process
of viewing and updating price details. Shopping
Experience is More InformedOnce you apply
digital price tags in your store, it's not just
about displaying product prices anymore. Many
features come along with shelf labeling systems
like Near Field Communication. Newton's NFC
capability guides customers with their purchasing
decisions by offering a range of information. By
displaying additional product details through
your store's mobile app, customers will see more
in-depth information about your product and be
inspired to do immediate on-site shopping instead
of leaving the store to research further.
9Show More PagesFor sure, your store sells
various products that are accompanied by much
information. From nutritional facts to
expiration dates, all of this information can be
displayed in Newton's seven pages. Using
Newton's interactive buttons, anyone can flip
through the different pages to access more data
about your products.
10Align Your Retail BrandNewton's real beauty is
the fact that it is customizable. Through its
customizable design, you can add an ambiance of
modernity to your store's aisles and incorporate
your company's colors, patterns, and company
logo. You can select from various sizes to
match your store's layout and product lineup, and
colors to catch customers' attention. With
Newton, your store is more interactive, and your
customers have a more informed and engaging
shopping experience. For more information about
our digital labels, you may contact us today or
visit our website at www.solumesl.com.