aviation marketing research and online survey

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AVIATION INDUSTRY 2022
DIVERGENT INSIGHTS
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OBJECTIVES

• HISTORY OF THE AVIATION INDUSTRY
• UNDERSTAND THE COMMERCIAL PLANES CONFIGURATIONS
• DEFINE AIRLINE INDUSTRY TERMINOLOGY

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AVIATION HISTORY

• In 1917 seventeen airlines were regularly
  operating in Europe, Africa, Australia, and South
  America.
• Some airlines from that era still operating
  include Royal Dutch Airlines (KLM), SABENA World
  Airlines, Lufthansa, and Qantas.

In 1920, Government started to form National
airlines through combining a few private
airlines. One such case is the British government
who formed Imperial Airways.
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• Aviation Industry described as building and
  flying aircraft

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SECTORS
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• Surplus of military planes left after World War
  I, were converted to civilian use.
• In 1919, bombers were being converted in Europe
  to form over twenty small new airlines.
• First regular international airline service was
  started by one of those. The company setup by
  Henry and Maurice Farman used old Farman bombers
  to make weekly flights between Paris and Brussels.

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Airline Innovations

• Many improvements were made, e.g. cockpit
  instruments, altimeters, airspeed indicators were
  installed in aircrafts in the 1930s that many
  believe it was the most innovative period in
  aviation history

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AIR SERVICE ROUTES

• Scheduled Service
• Business or for vacation travel operating
  regularly as per fixed schedule, advertised times
  regardless of number of passengers

• Chartered Services
• Tour operator/s chartered the whole plane or
  flight for a round trip e.g. Singapore-Tasmania-
  Singapore

• Privately Owned Jet
• business travelers (usually senior executives)
  fly on a corporate jet that their company owns

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TYPES OF FLIGHTS JOURNEYS

• Non-stop
• From origin to destination with no intermediate
  stops

• Direct
• Flight from origin to destination with one or
  more intermediate stops but still on the same
  aircraft

• Connected
• Passengers must change planes at the stopover city

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TWO TYPES OF JET AIRCRAFT
Diameter of 3 to 4 meters, a single-aisle, 4 to 6
seats, largest narrow-body jet carries about 280
passengers. Ex. B727, B737, B757, A320
Large airliner with fuselage diameter of about 6
meters and twin aisles, accommodate 200 to 600
passengers Ex. B747, B767, B777, A380
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CONFIGURATION

• The way seating is arranged within the aircraft,
  Ex. 3-3
• Normally, narrow-bodied jet with one aisle, has
  two seats per row or 3-3 (common sight)
• Wide-body jet, has two aisles and normally comes
  with 3-4-3

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BUDGET AIRLINES

• Rollin King and Herb Kelleher developed the
  original concept back in 1971 a ticketless
  airline (Southwest Airlines) reducing frills and
  aiming squarely at offering the lowest possible
  prices.
• Ryan Air through profit warnings and drifting
  balance sheet, decided to follow the same
  business model therefore, cutting the frills and
  focusing on the functionality.

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CODES JARGON SHARING

• To promote efficiency and conciseness in the
  transfer of information, the travel industry has
  developed a system of standardized codes.
• NW relying on SQ to reach out to Asia and
  Australasia.
• IATA assigns and administers all the three-letter
  location identifiers used by the airlines
  worldwide.
• Ex. Bangkok - BKK
• Los Angeles - LAX
• New York - JFK
• Singapore - SIN

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CLASSES OF SERVICE
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COMPUTER RESERVATION SYSTEM

• Major systems are called host systems.
• Sellers of a computer system are called vendors.
• Travel businesses that lease access to a system
  are called subscribers.
• Airlines that do not host a system but want their
  information displayed are called cohosts.
• Cohosts pay to have their information displayed
  in the hosts computer system.
• Some of the low-fare carriers have chosen not to
  participate in the systems

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THE AIRLINE RESERVATION

• Flight itineraries
• Effective/discontinued
• Frequency codes
• Minimum connecting times
• Seat availability
• Confirmation
• Wait Lists

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METHODS OF DISTRIBUTION

• Airports, city ticket offices (CTOs) and
  telephone networks
• Travel agencies
• The Internet
• Post Office (Air Asia)
• SMS (Air Asia)

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COMMONLY USED TERMS

• Commercial Flight
• Seats sold by an airline to the general public.

• Gateway
• City and/or airport that serves an airline as its
  departure/arrival point for international travel.

• Frequent-flyer programs (FFPs)
• Initiated by American Airlines in the late 1970s
  and quickly copies by almost every airline.

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SUMMARY

• The aviation industry has evolved from an infant
  stage to a very competitive environment with an
  emerging of budget airlines.
• The different types of commercial planes that are
  in the market and various common terms that are
  used in the day-to-day running of the aviation
  industry.

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THANKS!
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