How to do 360 Degree Digital Marketing?

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How to do 360 Degree Digital Marketing?
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How to do 360-Degree Digital Marketing?

• 360 Degree Digital Marketing is all about
  creating a strong strategy for a business.
• The winning pillars which serve as foundation of
  creating a solid 360 degree marketing plan are -
• Discovery Foundation  
• Branding
• Lead Generation
• SEO (Search Engine Optimization)

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• Discovery Foundation is the First Step where we
  discuss the What Why How about the Client.
• It is about understanding your Client in-depth-
  Their Journey, Buyers Persona, Clients Product,
  Clients Customers.

• Branding If you are providing Branding then you
  need to ask questions on-
• Budget, Story behind the Brand, How was the
  company founded, USP, how are you solving pain
  points of targeted customers.

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• Search Engine Optimization (SEO)
• If your are providing SEO services then following
  questions are required to ask the client in
  addition to Discovery Foundation
• The current SEO (Search Engine Optimization)
  strategy.
• Current SEO loopholes.
• What are the parameters you look to evaluate
  your SEO success? 
• Do you have any Content Writers? 

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• Lead generation
• Questions you need to ask in addition to
  Discovery Foundation.
• Current Lead Generation strategy?
• How do you evaluate the quality of a lead?
• Lead Acquisition cost?
• How many Leads target monthly?

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360-Degree Marketing Plan Template?

• 360-degree digital marketing Template is a
  repository template which contains actionable
  instruction for the execution of your marketing
  plan.
• It ensures that you are delivering the right
  content to the right audience, through the right
  channels, at the right time to achieve your core
  marketing objectives.
• Saves you time in strategizing again again
• Makes you more organized proficient
• Allows you to take measured Risks.

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360-degree digital marketing content in a Funnel
TOFU- TOFU or Top Of The Funnel The stage where
the person is at the beginning of your sales and
marketing funnel. Examples  Blog post, Social
Media, Videos, etc. MOFU- MOFU or Middle of the
Funnel - At this stage, the customer has
displayed buying behavior and is engaged with
your content and is potentially a sales
lead. Examples E-books, Guides, Reports,
etc.  BOFU- BOFU or Bottom Of The Funnel- In
this stage, the customer is very close to a sale
and your offer should be very specific. Examples
Competitive Comparisons, Testimonials, etc. 
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360 degree digital marketing template Is not
easy to create, and does require some efforts and
focus, but once created keeping all the winning
pillars and funnels in place, the template will
give you satisfying results.