All you need to know about PPC(Pay-per-Click) Advertising

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About VDC
Over 8 years 1800 projects, VDC is a full
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services at affordable rates to numerous small,
medium large size of businesses across the
world. Deliver 247 uptime and responsive
digital commerce solutions that allow businesses
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PPC All you need to know

• Pay-per-click (PPC) is an online advertising
  model in which an advertiser pays a publisher
  every time an advertisement link is clicked on
• Alternatively, PPC is known as the cost-per-click
  (CPC) model
• The pay-per-click model is offered primarily by
  search engines (e.g., Google) and social networks
  (e.g., Facebook).
• The Basics PPC is used for all types of campaign
  goals, including
• Increasing sales
• generating leads
• Increasing brand recognition
• PPC is all about relevance. Users are constantly
  looking for specific products, services, and
  information. Advertisers can show a targeted ad
  at the exact moment this search occurs

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• How the PPC Model Works
• The pay-per-click model is primarily based on
  keywords.
• For example, in search engines, online ads (also
  known as sponsored links) appear only when
  someone searches for a keyword related to the
  product or service being advertised.
• As a result, businesses that use pay-per-click
  advertising models research and analyze the
  keywords that are most relevant to their products
  or services.
• Investing in relevant keywords can result in more
  clicks and, eventually, higher profits.
• The PPC model is thought to benefit both
  advertisers and publishers.
• The model is advantageous for advertisers because
  it allows them to advertise products or services
  to a specific audience actively searching for
  related content.
• Furthermore, a well-designed PPC advertising
  campaign allows an advertiser to save a
  significant amount of money because the value of
  each potential customer visit (click) exceeds the
  cost of the click paid to a publisher
• The pay-per-click model is a primary source of
  revenue for publishers
• Consider Google and Facebook, both of which offer
  free services to their customers (free web
  searches and social networking).

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• Benefits
• You are only charged for the visits you receive
• In other advertising models, advertisers pay a
  fee to have their ad displayed but have no
  guarantee that it is producing results. There is
  a direct relationship between cost and
  performance when using pay-per-click (visits).
• You have a wealth of data on the ads
  performance
• The pay-per-click platforms provide the
  advertiser with detailed information about the
  advertisements performance, including the number
  of impressions, clicks, and conversions.
• Excellent optimization possibilities
• With all of this data, it is very simple to
  determine whether an ad is working or not and to
  correct the course in real time. In fact, the
  best strategy is to create multiple variations of
  each ad and compare them to see which ones
  perform the best. You will always get better
  results this way.

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• The advertisements reach the intended audience
• You wont waste a single click thanks to the
  numerous segmentation options. The ad will only
  be shown to the users you want to target. This
  produces better results because a user who is
  part of the target audience is more likely to
  click on the ad. The lower the ad cost, the
  higher the percentage of clicks.
• You have complete control over your budget
• PPC models allow you to set a daily maximum
  budget, and in some cases, you can start with as
  little as 1. This means they can be tailored to
  advertisers of all sizes, and you can budget for
  each campaign ahead of time.
• You have complete control over where and when
  your advertisement appears
• You can show your ads on many different platforms
  and locations using the pay-per-click model and
  choose the ones that interest you the most. Some
  websites also allow you to select the days and
  times when your ads will appear.
• You will achieve better positioning and
  visibility
• Thanks to the PPC, you can show your ads on some
  of the sites most visited by users, such as
  search engines, and social networks

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• Pay-Per-Click Models
• 1. Flat-rate pricing model
• An advertiser pays a publisher a fixed fee for
  each click in the flat rate pay-per-click model.
  Publishers typically keep a list of various PPC
  rates that apply to various areas of their
  website. It should be noted that publishers are
  generally open to price negotiations. If an
  advertiser offers a long-term or high-value
  contract, the publisher is very likely to lower
  the fixed price.
• 2. Bid-based model
• In the bid-based model, each advertiser submits a
  bid with the maximum amount of money they are
  willing to pay for an advertising spot. The
  publisher then conducts an auction using
  automated tools. When a visitor clicks on an ad
  spot, an auction is held.
• It is important to note that the winner of an
  auction is generally determined by rank, not the
  total amount of money offered. The rank takes
  into account both the amount of money offered and
  the quality of the content offered by an
  advertiser. As a result, the relevance of the
  content is as important as the bid.

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• Why choose us?
• If you are seeking affordable PPC packages for
  your Adobe Commerce store, then you are at the
  right place.
• Viha Digital Commerce Ltd offers affordable PPC
  packages for Magento, Shopify, and WordPress
  e-commerce stores.
• So what are you waiting for?
• Call us now at info_at_vihadigitalcommerce.com and
  get details about the diverse PPC packages
  offered by us.
• Thank you

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