Location Analytics Market by Growth Opportunities and Key Trends Analysis by Regional Players to 2027

1
Location Analytics Market - Growth Statistics,
Trends Analysis, Revenue and Forecast to 2027
2

• Amid rising global efforts for embracing the New
  Normal, a number of location analytics market
  players are foraying into the retail space with
  the development and rollout of advanced
  solutions. The COVID-19 pandemic has left several
  retail brands struggling against the potential
  threat of disappearance, elevating the need for
  gaining a deeper understanding of business
  places.
• In such a scenario, location intelligence
  solutions are touted to help retailers in getting
  closer to their customers by building loyalty
  programs through hyper-local analysis. In light
  of similar advancements, the location analytics
  market size is estimated to surpass USD 35
  billion by 2027, according to the latest report
  published by Global Market Insights Inc.
• The outdoor positioning application accounted for
  more than 55 of the overall market share in 2020
  and is expected to depict substantial growth
  through the estimated period. This rise can be
  attributed to the mounting demand for asset
  tracking, locating, and monitoring from
  businesses as well as consumers.
• For years, logistics, agricultural, and
  transportation companies have been making use of
  GPS asset tracking and other outdoor localization
  methods for keeping up with the assets that are
  stored beyond the safety of factory walls,
  warehouses, and depots.

3

• Location analytics software solutions are
  increasingly being adopted for addressing supply
  chain issues that have emerged as a result of the
  COVID-19 pandemic. The systems help in the
  identification of CPG demand hotspots and also
  enable the deployment of best practices for the
  purpose of fleet management and distribution
  management.
• The enhancement of visibility is one of the major
  benefits driving product penetration for ensuring
  supply chain optimization across various
  industries.
• For instance, in July 2021, Kloudspot, Inc.,
  entered into a collaboration with Cisco Meraki
  for helping organizations provide smarter and
  safer workspace experiences for employees and
  customers. The KloudVision and the Kloudspot
  Platform combine video analytics and real-time
  location intelligence for the secure integration
  of unique safety features comprising PPE
  compliance monitoring, automated triggers, and
  occupancy monitoring for social distancing.
• In a nutshell, the surging requirement for
  accessing location data, such as information
  pertaining to customer whereabouts, the duration
  of their stay, frequency of visits, and their
  preferences, is expected to propel location
  analytics industry expansion through the forecast
  period.

4
Request for a Sample Copy of this Report _at_
https//www.gminsights.com/request-sample/detail/4
663
5

• Regional Analysis

• Numerous industry players in the Asia Pacific are
  organizing funding initiatives for capacity
  expansion and the launch of innovative solutions
  on the market. For instance, in February 2022,
  Data Sutram, an AI-based location intelligence
  company, secured a sum of USD 2.07 million in a
  Yatra Angel Network and Varanium Capital-led
  funding round.
• The company will make use of the fresh capital
  for investing in new data sources and the
  expansion of its operations across the Middle
  East and South East Asia. Owing to similar
  initiatives, the Asia Pacific location analytics
  industry is projected to exceed a revenue of USD
  9 billion by 2027.

• Competitive Analysis

• Some of the major participants in the location
  analytics market comprise Esri Global, Inc.,
  Alteryx, Inc., Lepton Software, Microsoft
  Corporation, Oracle Corporation, SAS Institute,
  Clevermaps, Sparkgeo Consulting Inc, Zebra
  Technologies Corporation, GeoMoby, Purple WiFi,
  Hexagon AB, and others. These companies are
  focused on the adoption of strategic initiatives
  including acquisitions, mergers, and partnership
  agreements for establishing a strong foothold in
  the industry.

6
Latest Research Report On Location Analytics
Market _at_ https//www.gminsights.com/industry-analy
sis/location-analytics-market
Request for a Sample Copy of this Report _at_
https//www.gminsights.com/request-sample/detail/4
663
Request for customization _at_ https//www.gminsights
.com/roc/4663
7
THANK YOU
www.gminsights.com