Common Mistakes to Avoid While Creating Magento 2 One-Page Checkout

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Common Mistakes to Avoid While Creating Magento 2
One-Page Checkout
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Introduction

• The checkout page is undoubtedly one of the most
  crucial pages on any eCommerce website. It is
  where the customers decide whether or not to make
  the purchase. According to a survey, 60 of
  online shoppers leave an online store,
  irrespective of their budget, if the checkout
  process is time-taking or complicated.
• Therefore, almost every eCommerce website set up
  a one-page checkout to simplify the process and
  reduce the cart abandonment rate. However, if you
  are one of those business websites with default
  Magento 2 One Page Checkout extension, but
  willing to revamp the checkout experience, we are
  here to help.

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What is Magento 2 One Page Checkout?

• One-page checkout (also named one-step checkout)
  refers to the checkout process that gets
  completed using a single form on a single page.
  It collects all the order information like
  shipping, billing address, order total, product
  details, payment methods, and shipping options on
  one page.
• It is the opposite of multi-step checkout, which
  refers to the checkout that gets divided into 3-5
  steps. The aim of every business should be to
  hire Magento 2 developer who can create
  single-page checkout to get the customer around
  the checkout process as easy as possible. As a
  result, store owners can increase their sales
  revenue.

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Top mistakes to avoid in Magento One Page
Checkout

• Irrespective of the fact that one-page checkout
  is the most optimized checkout method today.
  Various store owners make mistakes during the
  one-step checkout phase and lose potential
  customers. Some of these common mistakes include
  

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Advertisement

• Searching and choosing products are exhausting
  and time-taking. Too many advertising messages
  and banners with other attractive products at the
  last step can risk pushing your potential
  customers to go back and search for other better
  options. As a result, they may not return to the
  checkout page any time soon.

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2. Polls and questions

• The checkout pages are not the right place to ask
  customers about the feedback or ask marketing
  questions like How did you get to know about
  us? Customers dont want to get disturbed by
  such questions related to their purchases.

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3. Creating an account

• Many store owners require guests to create an
  account to complete their purchases. It is the
  biggest mistake any business marketer can make.
  Creating an account includes a lot of steps and
  fields for filling out. Such extra work and
  distractions will increase the cart abandonment
  rate very quickly. If you are keen on asking new
  customers about creating an account, ask them
  after the payment gets completed.

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4. No auto-fill

• Make sure you reduce the manual fill as much as
  possible for your valued customers. For instance,
  after the postal code gets entered, the location
  should get automatically identified. Another
  instance is that the shipping and billing
  addresses are similar. You can configure the
  checkout page to automatically fill the shipping
  address sector after the billing address field or
  to provide the customer with a special button.

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5. Unexpected extra cost

• Imagine a customer finds what they were looking
  for and is ready to pay, but gets discouraged
  with additional delivery service costs. It wont
  impress them. If your delivery service is not
  free, the fee should be mentioned in the search
  process. Never hide the additional cost as it
  will increase the risk of losing a potential
  customer.

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6. Special deals for customers

• If you offer special prices for some special
  buyer groups, you may push away customers with no
  access to those efforts. It is wise to remove
  those fields and make them visible to customers
  who can use such special deals.

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7. Lack of payment methods

• It is a huge disappointment when a customer wants
  to buy a product but cannot purchase it due to a
  lack of payment methods. Make sure all the
  popular payment methods get supported on your
  online store. Also, note that customers will
  leave the checkout page if your payment fees are
  higher than common fees or as expected in the
  market.

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Summary

• The best way to avoid such mistakes is to hire a
  professional eCommerce developer or Magento 2
  development company, well-versed with the current
  trends and strategies. To learn more about
  Magento 2 one-page checkout, get in touch with
  our experts today.

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