What’s the Difference Between Logo Design and Branding?

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Pune Mumbai London An ISO 90012008 Company
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WHATS THE DIFFERENCE BETWEEN LOGO DESIGN AND
BRANDING?
Pune Mumbai London
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The general notion is that logo design and
branding are one and the same. Many times, the
two terms are even used interchangeably as
synonyms. Even though the two are closely
related and must work together cohesively, they
are very different activities.Logo design is
the act of designing a logo, while branding is
the process of building a brand. To understand
the difference, it is vital to understand the
concepts of a logo and branding.
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What is a Logo?

• A logo is a graphic design that is a combination
  of both text and images, that works as the
  identification of your brand and company. It
  tends to directly reflect your brand image and
  values.

Elements of Logo Design
Now that we are familiar with Logo Design, lets
check out the various logo elements 1.
Typography 3. Colour 5. Design Elements 2.
Imagery 4. Context
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ELEMENTS OF LOGO DESIGN
Now that we are familiar with Logo Design, lets
check out the various logo elements
1. Typography The main objective of typography
is to arrange the letters so they are easily
legible and visually appealing. Usually, a logo
has typography that can range from something that
is a monogram styled single letter, to a
shortened form of the companys name.
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ELEMENTS OF LOGO DESIGN
Now that we are familiar with Logo Design, lets
check out the various logo elements
2. Imagery Quite often, typography involves
graphic symbols and abstract elements of geometry
also known as imagery.
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ELEMENTS OF LOGO DESIGN
Now that we are familiar with Logo Design, lets
check out the various logo elements
3. Colour The colour of your logo is an
essential element of your market identity.
Businesses using a coloured logo design can
enhance brand recognition by up to 80.
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ELEMENTS OF LOGO DESIGN
Now that we are familiar with Logo Design, lets
check out the various logo elements
4. Context Context is concerned with where the
logo designs are going to be applied. The most
common places are advertisements, business cards,
websites and social media platforms.
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ELEMENTS OF LOGO DESIGN
Now that we are familiar with Logo Design, lets
check out the various logo elements
5. Design Elements A static logo means that the
graphic symbol remains the same in all places
where it is used, whereas, a dynamic logo is one
that transforms as per the context.
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What is Branding?Branding can be considered a
distinctive practice in marketing that pumps life
into your engagement strategies. It is related to
what the customer perceives while considering a
specific product or service provided by a
business or company.Branding consists of the
practical and emotional impressions of customers
towards a company. It conveys a gut feeling
reaction that is incepted in a customer when he
comes across your offerings. Branding is the
wholesome process of establishing a brand.
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Elements of Branding

• 1. Mission / Vision
• 2. Brand Guidelines
• 3. Logo

4. Website 5. Additional Assets
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ELEMENTS OF BRANDING
1. Mission / Vision These are the two basic
elements of branding. A mission statement should
be in a few words yet elaborate in meaning and
convey the purpose of your company. A vision, on
the other hand, is a snapshot of the companys
long term goals.
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ELEMENTS OF BRANDING
2. Brand Guidelines Brand Guidelines are
specified in a document in a way that supplements
your business goals, makes your brand
distinctive, and resonates with your audience.
The guidelines specify your brand voice, colour
palette, and fonts among others.
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ELEMENTS OF BRANDING
3. Logo A logo is a graphic visual that becomes
the distinctive representation of your
organization. A logo takes on meaning, reflects
emotions, or communicates a specific message only
when becomes a crucial part of a larger brand.
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ELEMENTS OF BRANDING
4. Website A website can be considered a
digital representation of your brand, where the
opportunities for engagement are very high. The
website should be attractive while being easy to
navigate.
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ELEMENTS OF BRANDING
5. Additional Assets These consist of other
collaterals like event flyers, business cards,
stationery, packaging of products etc.
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The Difference Between Logo Design and
BrandingHaving understood the meaning and
elements of both logo design and branding, it
can be inferred that branding is an overall
process of instituting the image of an
organization or a company.An important aspect
of this is logo design, which is an integral
component of brand success. Logo design is
essentially a visual element that facilitates the
visual communication of a business with its
customers.Branding can be considered to be a
broader area that includes tangible and
intangible facets. It consists of your customers
emotional reactions when they happen across an
element of your companys branding like its logo,
products, website etc.
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HOW CAN INTERICS INBRANDS HELP WITH LOGO DESIGN
AND BRANDING?

• INBrands is a part of Interics Designs and is a
  renowned brand consultancy, brand launch agency
  and advertising agency in India with over 34
  years of experience in this field. A talented
  team of strategists and graphic designers means
  that Interics INBrands possesses the expertise
  and experience to be your ideal branding partner
  to create effective logo designs, branding and
  brand launch strategy that kindles brand intimacy
  with prospects.
• When we work on our Integrated Branding Program,
  we come up with the right brand identity design
  and brand positioning strategy to increase brand
  awareness and create brand intimacy. This also
  incorporates the design of comprehensive and
  detailed brand style guides/manuals that allow
  for its usage and adoption across the
  organization.
• In furtherance of Brand Strategy, we also offer
  Brand Architecture to support future growth and
  create a Brand Image with a captivating story for
  the brand that is conveyed through a strong
  Design Language that creates a deep connection
  with the customers and increases brand intimacy.

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ABOUT INTERICS IN-BRANDS

• Interics INBrands is a division of Interics
  Designs - a branding agency in India with over 34
  years of experience as a design agency, brand
  launch agency and packaging design company in
  India.With a definitive portfolio of clients for
  brand positioning strategy, startup branding,
  corporate identity program in India, product
  launch strategy, creative packaging design,
  corporate office branding and more, we offer the
  full range of branding services.

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CONCLUSION

• Branding can be defined as a process that helps
  an organization or business cement its wholesome
  identity with the help of elements such as a
  website, logo, mission and vision statements. On
  the other hand, logo design is one of the
  integral elements of branding and aids in
  appealing to prospects visually. These two
  elements need to be complementary and cohesive
  for the creation of a unique brand identity.
• Connect with Interics INBrands for your logo
  design and branding requirements - visit
  www.intericsdesigns.com for more information.

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To build and promote your brand with strategic
thinking, creativity and assured results,
CONTACT US.

• 91 9373273322

www.intericsdesigns.com