National institute of digital marketing India

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DIGITAL MARKETING
Digital Marketing introduces advertising on
digital platforms. The marketing that uses

• the internet and online digital technologies. It
  is an important form of marketing today as the
  number of internet users is rising rapidly daily.

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There are different types of Digital marketing
Search Engine OptimizationSEO Email
Marketing Social Media Marketing SMM Affiliate
Marketing Google Ads Google Analytics Blogs.
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There are two types of SEO

1. On-page SEO
2. Off-page SEO

On-page SEO- These are strategies used to
increase the visibility of a website by
optimizing every single webpage of the
website. Off-page SEO-These are strategies
used to increase the visibility of a website by
redirecting users from other websites to our
website
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Email Marketing
Email marketing is influential marketing and
straight marketing. It uses email to advertise
the business, products or services. Email
marketing has become such a common marketing
tool for businesses.
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Social Media Marketing
Social Media Marketing targets social platforms
to promote the brand, products, services
promotion etc. It is the easiest way to reach
vast customers or even interact with them.
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Affiliate Marketing
Affiliate marketing is an advertising model in
which a company pay back the third-party
publishers to bring on traffic or leads to the
company products and services.
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Google Ads
Google ads is a paid advertising online platform.
Google ads allow the business to display
advertisements, services, products, offers, or
videos to potential audiences. The benefit of
the google ads platform is that you can manage
the google pay-per-click ads.
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Google Analytics
The tool allows you to trace websites, blogs and
social networks. Google analytics enters the
activity of your user from the second he arrives
until leaves your website. It covert into
different details with graphs and statistical
data to make it easier to know the progress.
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Blogs
Blogs are always updated with brand new content,
website or articles. It can be used for
individual use or business need. Blogs can also
allow business owners or companies to keep their
audiences and customers up to date. Blogs need to
be updated always.
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National Institute of Digital Marketing
A most advanced course with certifications and
100 placement.
www.nidmindia.com
9611361147