Android Vs iOS: Quick Comparison For A Company With Limited Marketing Budget

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Android Vs iOS Quick Comparison For A Company
With Limited Marketing Budz

• Created by - MyAppGurus

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• Technology is a predominating term, capable of
  transforming every element of life you behold.
  One of the groundbreaking elements in the
  transformation is Smartphones.
• What makes mobile phones Bandwagon? It is the
  role of the operating system that adds value to
  the functions of the hardware. The value that has
  proved to bake a good and easy life for all the
  users. The benefits of operating systems are far
  reaching to Mobile App Development companies.
  These developments hubs are catered with app
  creation opportunities for different OS.
• Time to talk about the prevailing operating
  systems servicing the audience. To no ones
  surprise, Android and iOS are the leading
  players of the economy. It seems as if other
  operating systems are just surviving in the
  market, while both Android and iOS are thriving
  with success.
• The picture of competition between both
  Operating systems is clear as a crystal.
• With a huge fan base, Apple is taking the
  experience of its users to sky-reaching heights.
  Apples sleek design and variability in each iOS
  version have played a huge role in maintaining
  consumer engagement.

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• On the contrary, Android users have made the
  choice because of the customized design of Google
  phones and the easy-rich featured functions. What
  about the cost? Yes, that is probably one biggest
  factor drawing the attention of all the mobile
  phone users.
• The dominance of both the OS is pretty much
  equal. App developments companies take benefit
  from this competition to make applications for
  both the operating systems. The end result? iOS
  and Android app revenues are flourishing.
• How do app development agencies decide on one
  operating system? The answer confides within the
  companys budget. iOS app development may require
  resources in abundance, while Android being quite
  open-source puts the developers at ease.
• If your creativity ends upon the app
  development, then its time to feed your
  imagination. With a view to going beyond the
  vision, app development companies should
  deliberate marketing and convincing strategies
  which outreach to the mobile phone users.
• Marketing practices are meant to sharpen your
  edge over the market. As a company with a
  constrained budget, you should make the choice of
  operating system based on the following factors.

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• Cost-Benefit Analysis of Marketing Aspects

• The decision to create an iOS app, Android app or
  a Cross-platform App, falls in the laps of
  development companies. It is not easy to pass
  such verdict without analyzing the possible
  outcomes.
• Which operating system would best-fit with your
  budget? The following excerpt shall follow as a
  guiding light on the dark path. At the end of
  which light will bloom from every corner.

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• 1. The Expense of Riding the App on the Platform
• Marketing should be the repulsive action
  immediately after the development of the app. Now
  the question might bloom, whats the ABCD of
  marketing? How does race begin?
• Android and iOS both have a different approach
  towards charging the clients. While Android is
  open-source and requires one-time registration,
  iOS is the twin opposite. This operating system
  allows the use of the platform for a year after
  paying 99 as registration fees.
• 2. Investing in Push Notifications An Idea
  worth the time?
• The users of Android and iOS have an extremely
  distinct mindset. The push notification campaign
  is capable of targeting Android users
  effectively, despite iOS users high rate of
  engagement.
• The look and feel of push notification also
  factor in attracting the audience. The engagement
  of iOS users with this marketing campaign is
  minimal. So if you select iOS as your platform,
  remember push notifications will make less of an
  impact.

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• 3. App Store Optimization The SEO of Mobile Apps
• App store optimization is the process to be
  managed, post the development of the application.
  Google plays a major role in ranking the apps in
  the search engine result. It would be misleading
  to say that, since Android is a Google product,
  it will produce any biased app ranking.
• Android and iOS will have to strive equally to
  secure a significant rank in the search engine.
  As a matter of fact, iOS has known to have
  standard optimization capabilities compared to
  Android.
• 4. The impact of Cost Per Install Metrics
• Like pay-per-click, there is a cost per
  installation in the application. Every
  installation done by the user that happens
  through an advertisement, the company pays a
  certain amount.
• The CPI revenue of iOS in the US is overpowering
  the revenue of Android CPI. The dominance of iOS
  is not only in the US but in other regions as
  well. The only difference that prevails is that
  the power wouldnt be as strong as the US market.

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• Budgetary Compliance

• The above-stated facts speak that with great
  features of the iOS app, comes a great amount of
  rates. A company with limited marketing budgets
  should make a move towards Android OS.
• The global reach of the Android OS will give you
  an everlasting and flourishing presence in the
  market.

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