The 5 Best Tips for Building Customer-Friendly Ecommerce Sites - PowerPoint PPT Presentation

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The 5 Best Tips for Building Customer-Friendly Ecommerce Sites

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Few marketplaces in history have been as open and accessible to the entrepreneur as the internet. Today, the ecommerce sector is a booming space—although that wasn’t always a foregone conclusion. The dot-com bubble raised many questions and doubts, but today, all those have been replaced by a vibrant digital market where individuals and major corporations compete for attention. – PowerPoint PPT presentation

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Title: The 5 Best Tips for Building Customer-Friendly Ecommerce Sites


1
The 5 Best Tips for Building Customer-Friendly
Ecommerce Sites
2
  • Few marketplaces in history have been as open and
    accessible to the entrepreneur as the internet.
    Today, the ecommerce sector is a booming
    spacealthough that wasnt always a foregone
    conclusion. The dot-com bubble raised many
    questions and doubts, but today, all those have
    been replaced by a vibrant digital market where
    individuals and major corporations compete for
    attention.
  • With surging demand for ecommerce options in many
    categories, now is an excellent time to dive in
    but what does it take to be successful? A good
    marketing plan and effective advertising are
    essential for getting people to your site but
    converting hits into sales demands good design.

3
  • The way you build your ecommerce site impacts its
    effectiveness as a storefront. To give yourself
    the best chance of standing out, keep these five
    tips for ecommerce website design in mind.
  • 1. Build a Sleek, Fast Page With Low Load Times
  • A responsive page is very important. Not only do
    search engines factor loading time into rankings,
    but online shoppers arent always patient. A page
    that takes too long to load can send them
    searching for another option. Focus your design
    on ensuring swift load times to hold a shoppers
    attention.

4
  • 2. Harmonise User Experiences Across Platforms
  • We dont all use desktop computers to browse the
    web anymorein fact, many users interact with the
    web exclusively on mobile devices. Ensure that
    your site looks and behaves the same no matter
    whether a user arrives on a smartphone, a tablet,
    or a computer.
  • 3. Let Customers See Items Up Close
  • Like real shopping, buyers want to get a good
    look at items before they purchase. Dont just
    use stock images of your items invest in
    high-quality, multi-angle photos. Sometimes, even
    video content is a good idea, particularly for
    products that require consumer education.

5
  • 4. Streamline Checkout and Eliminate Unnecessary
    Steps
  • Yes, the checkout process is a chance to capture
    customer information but dont put up too many
    barriers. The more steps there are to buy a
    shopping cart full of items, the more likely
    youll see your abandonment rate rise. Options
    such as guest checkout provide buyers with a fast
    and easy way to complete their purchase. Whenever
    possible, avoid requiring an account sign-up
    process mid-purchase.

6
  • 5. Invest in the Power of Social Proof
  • A unique aspect of ecommerce is the opportunity
    to reinforce a buyers decision in the moment.
    Showcasing social proof on a product page, such
    as user reviews and photos, reveals to the buyer
    that others have made the decision and enjoyed
    their experience. Building this into your design
    lets users shop, compare, contrast, and buy
    confidently.

7
  • Gives Users What They Want and Grow Your Business
    Online
  • Ultimately, all these design choices are about a
    shopping experience that is as easy and
    stress-free as a physical location. Building your
    site around a positive user experience is the key
    to driving sales. At Digital Lion, a proven
    ecommerce developer, we have a clear
    understanding of the best practices for effective
    shopping site design today.
  • Connect with us and discover whats possible on
    the road to a successful online store.

8
  • Calgary-headquartered Digital Lion, with
    secondary locations in Edmonton and Ottawa, is a
    digital marketing and design agency built with a
    purpose and passion to partner with its clients
    and provide first-class Web Development, Graphic
    Design, Logo Design and Online Marketing
    services. We work with clients across Canada, as
    well as worldwide, and are focused on being
    environmentally friendly and giving back to
    charities that we are passionate about. Our
    mission is to Design a Better World. Browse
    our website, follow our social media channels,
    and contact us anytime for more information on
    how we can customize a package that meets your
    needs and suits your style.
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