CXcherry (3)

1
Top 5 Effective Reasons to Invest in Customer
Education
Customer education is a very important part of
every company. Every company must use a customer
education strategy.
Here Are the Top 5 Effective Reasons to Invest
in Customer Education
2
Often in businesses, one's worst enemy is itself.
This is mostly true when a new product is
launched in the market and is foreign to the
users. With teams and members knowing the
product/service almost inside out since they
spend weeks, months, or years designing and
developing it, they often forget that the
consumer has no or very little idea about it. In
such an instance, customer education becomes
vital. Without offering the consumers the right
customer education platform, the chances of the
product failing to make its mark is
exponentially high. In this article, we will
discuss the customer education program, the 5
effective key reasons to invest in Customer
Education, and the benefits it. What is Customer
Education? The processor discipline in which a
company teaches its customers ways to find value
and use the product is customer education. Even
before sales, now companies are investing in
customer education to equip the buyers about the
product. The process ensures that the customer
gets the most value of the product/service over
time.
3
In the present day, the technology for customer
education has become a central factor in which
the materials are delivered through webinars,
chats, chatbots, virtual classroom sessions, etc.
But it is not about the specific action you take
on how you educate your customer. It does involve
all these, along with the overall progress of
your brand and business. The next section will
discuss 5 effective key reasons businesses should
invest in customer education strategy. 5
Effective Key Reasons to Invest in Customer
Education Historically it has been witnessed that
companies who offer average and
middle-of-the-pack products and services are
hesitant in educating customers. Of many reasons,
the most often misnomer is that a knowledgeable
consumer will look for different options and
leave the product you are offering. Customer
Education Training On the contrary, when you
offer to educate the customers on the
products/services you offer, the consumer is
more likely to trust the company. Studies have
shown there is enough evidence in which customer
education strategy influences the customer's
buying decision while decreasing the customer
churn. You should invest in customer education
for several reasons if you want to have a
future-ready business. 5 effective key reasons
to invest in Customer Education are the
strategies which you should drive in the
customer education marketing and forming a
platform for it is as follows
4
1. Increased Brand Loyalty
Despite the belief that educating the customers
makes them less loyal to your brand, nothing
could be farther from the truth. When you empower
your customer with the knowledge on how to use
your service/product, give them insight, you are
adding value to the product. They will be
equipped to utilize the product/service to its
full potential and draw them towards it instead
of pushing them away. By educating the consumer
and increasing their knowledge, a company is
building something vital, which cannot be made or
bought, i.e., trust. According to the
researchers, trust is the key differentiator that
helps a brand or company stand apart and edge
over its competitors.
5
2. Increase the Purchase Rate

• Researches have proved a link between an increase
  in product/service purchase and customer
• education substantially. An article titled
  Consumer Education Produced High ROI revealed
  that consumers who got the consumer training
  are
• 94 more satisfied with the purchases they make
• 93 likely more to refer the product and share
  their experience about it with associates
• 29 times more to buy the product than those who
  got the information from the media ads alone
• 5 times more likely to buy the service/product
  rather than when reached by direct marketing
  alone.
• The figures itself reveals that investing in
  customer education platform prove to be quite
  beneficial for a company.

6
3. Forging Long-Term Relationship
When you have the loyalty and trust of your
customers, you have built a strong relationship
with them. With a customer education program, you
offer an additional service or value that the
customer will appreciate. This will also allow
them to open up to you about their pain points
about the service/product, thus becoming a key
contributor to your improvement. So, when you
engage with them with customer training service
and keep them updated with the latest
information, you are building the loyalty and
trust to support them and hear them. This
eventually leads to less churn and easy
onboarding of customers.
7
4. Position Yourself as Market Leader
By engaging your customers with a customer
training program, you are willing to showcase
your expertise while maintaining transparency.
This leads to you having the ability to create a
large consumer base. You share the
industry-specific knowledge, where you offer
guidance and advice that can convert visitors to
consumers. As a result, you can position
yourself as the market leader in the industry
with a strong follower base.
8
5. Increase Cost-Efficiency Quality
When you invest in the technology for customer
education, you are offering proactive
solutions and training. This can help the
customer support team to work on complex issues
rather than mundane troubleshooting ones. With
the customers contacting the customer services
less, your frontline customer care staff is free
to work through the feedback loops that can help
in improving the product/service. The process
eventually increases the quality of work and
product while making the service
cost-efficient. With any business having
customer satisfaction in the center to become a
successful one, investing in customer education
strategy and empowering them will not only
increase the loyalty, engagement, satisfaction,
and trust in the product/service but eventually
the ROI of the business. Thus companies must
invest in customer education training programs.
9
Benefits of Customer Education
It would help if you also were mindful of
creating a solid customer education program. It
can be achieved when you invest in the content,
offer hands-on training, and understand what your
customer wants. Play on your strengths and work
on your weakness when developing and investing
in a customer education program. Some of the
purpose build software like CXcherry can be used
to deliver successful customer training
organization-wide. I sincerely hope you find our
blog post on "5 effective key reasons to invest
in customer education" useful. Final Words When
one implements the customer education program,
the company must ensure the material and
training are understandable, easily accessible,
and available when needed by the consumer. It is
the product/service training that can make or
break the product by enhancing the user
experience.