Important Marketing Metrics Everyone Should Track

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Important Marketing Metrics Everyone Should Track
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Overview

• Digital marketing is important for every business
  today. However, you need to track your digital
  marketing efforts to reap desired results for
  your business. Always remember that you cant
  play blindly in the digital marketing landscape.
  You need to keep an eye on certain metrics to
  understand the progress of your digital marketing
  efforts. Tarika Technologies is a professional
  digital marketing company that provides the best
  digital marketing services in the USA. The
  company works on the latest digital marketing
  tools and techniques to help you gain a
  competitive edge in the online marketplace.

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Following are some important marketing metrics
that every business should track
Total Visitors
Traffic Sources
Interactions Per Visit
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Mobile Traffic
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Total Visitors
This is one of the most important digital
marketing metrics that can help you understand
how attractive and engaging your website is. If
the metric is too low, then you need to work on
your website to attract traffic.
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Traffic Sources
In order to achieve your goals, you need to know
where your site visitors are coming from. This
helps you understand the most relevant marketing
channels for your business.
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Interactions Per Visit
Undeniably, getting a good volume of traffic is
great but without interaction it's useless. If
your website visitors fail to interact with your
content, then you need to implement certain
things to improve the user experience of your
website.
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Mobile Traffic
Today, people browse the internet on their mobile
devices. According to a report, 54.4 percent of
global traffic is generated from mobile devices.
So, its imperative to track mobile traffic
consistently.
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