Know about B2B Influencer Marketing - PowerPoint PPT Presentation

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Know about B2B Influencer Marketing

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Now that paid advertising is getting more expensive B2B influencer marketing platforms would be a big gamechanger for marketers. The digital era has facilitated this major shift in consumer mindset. In this blog, we shall explore the best influencer marketing strategy that would work for your brand. Let’s dig in! – PowerPoint PPT presentation

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Title: Know about B2B Influencer Marketing


1
B2B Influencer Marketing
  • All you need to know about B2B Influencer
    Marketing

2
Influencer marketing
  • Influencer marketing is all the rage right now.
    But its not a fad its an ROI-driven marketing
    strategy thats here to stay. Brands need to take
    a human-centric approach to marketing. Modern
    customers trust the opinions of a human more than
    an advertisement from a brand.

3
B2B Influencer Marketing
  • Now that paid advertising is getting more
    expensive B2B influencer marketing platforms
    would be a big gamechanger for marketers. The
    digital era has facilitated this major shift in
    consumer mindset. In this blog, we shall explore
    the best influencer marketing strategy that would
    work for your brand. Lets dig in!

4
Influencer Marketing The Whats and Hows
  • Influencer marketing in the B2B space is about
    leveraging the human touch. You partner with
    leaders in your niche who have an engaged
    audience on social channels. Using single or
    multiple campaigns, your brand builds trust,
    garners authority, and builds connections with
    the influencers audience.

5
Building the Influencer Strategy -
  • The endorsements from your influencer should be
    authentic. The goal is not to cast a wide net but
    to reach a highly qualified, more engaged
    customer base and influence their purchase
    behavior. B2B influencer marketing shortens the
    path to purchase because the influencers word
    takes care of the inhibitions customers might
    have about the buying decision.

6
Influencer Marketing Strategy -
  • The customers have learned to tune out
    advertising. But when someone they respect talks
    about your brand, it levels things up right
    there. In the digital economy, the perceived
    value of a brand largely depends on the
    community.
  • For more such updates, check Out recent Martech
    Cube Slides.
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