The Growing Importance of Voice Over in Video Marketing

1
The Growing Importance of Voice Over in Video
Marketing
hello_at_zakagency.com
020 3195 5250
2
hello_at_zakagency.com
020 3195 5250
Voice overs are as old as over a century when
they were first used in weather reports. Since
then, animations like Disney have made it a
popular narration tool that has become a staple
in the film industry. In recent years, voice work
has increasingly featured in video production for
advertising and marketing. Voice over is an
opportunity for marketers to relay their message
without relying solely on visual content. For
example, suppose youre working with a video
production company in London. In that case,
3
hello_at_zakagency.com
020 3195 5250
theyll know how to put voiceovers to the best
use and can source the best voice over
freelancers for a job. But how important is it
to consider voice over for your content,
anyway? Voice Overs Assist in Localisation Voice
overs are a great way to localise your video
content to reach broader audiences across the
globe. It goes one step further than just
subtitles and creates a more immersive experience
for viewers from other countries. Translating
videos in this fashion is a great way to engage
new customers and show that you care about your
buyers in multiple locations. Explainer Videos
Are a Great Way to Increase Revenue
4
hello_at_zakagency.com
020 3195 5250
Explainer videos are a format of video that shows
off the features of a product or service and
explains how something works in detail. This
might include animations or a simple
demonstration. Still, in any case, the camera
probably isnt pointed at a talking head. Voice
overs are a great way to make sense of the
footage shown and explain carefully how something
is done. Because voiceovers work with a script,
you can ensure that your messaging will be clear
and concise. Explainer videos can increase
revenue by 80, so investing in a high-quality
voiceover for this format is well worth investing
in. Audio Advertising Is Expected to
Increase Audio ads already saw a considerable
uptick in 2021, which is predicted to continue
this year. We already know the effectiveness of
audio ads because of how well they work in the
podcast industry. 81 of listeners take action
based on audio ads, making it a vital opportunity
for your brand.
5
hello_at_zakagency.com
020 3195 5250
Voice Overs Can Be a Powerful Creative
Choice There have been plenty of ads that use
poetry in voiceovers alongside powerful imagery
to create emotionally impactful marketing
campaigns in recent years. Think, for example, of
Coca Colas 2015 Choose Happiness
campaign. Powerful words can be a great
companion piece to powerful imagery, and this, in
turn, allows you to get creative with footage
that maybe doesnt, on its own, sum up what you
need your ad to say. By combining voiceover
storytelling with various images and impressions,
you can tell a whole new story to significant
impact. Work with video production companies in
London to put a voice to your vision in 2022. ZAK
works with a video production house specialising
in brand storytelling. We bring your brands
mission and values to life through voice over and
a range of other powerful techniques. Get in
touch today to learn more.
6
hello_at_zakagency.com
020 3195 5250
Contact US
Address- Sweeps Bldg, 6-7 St Cross St, Holborn
London, UK - EC1N 8UA Email Id-
hello_at_zakagency.com Contact Number- 020 3195
5250 Website- https//www.zakagency.com/