Search Engine Optimization (SEO) - PowerPoint PPT Presentation

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Search Engine Optimization (SEO)

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SEO stands for Search Engine Optimization. In simple terms, SEO increases the visibility of a website to the people whenever someone searches for a topic or keyword related to your website on Google, bing, yahoo, or other search engines. SEO increases the traffic on your website to rank high in search engines and attract new and existing customers to your business. – PowerPoint PPT presentation

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Updated: 11 April 2022
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Title: Search Engine Optimization (SEO)


1
What is SEO? SEO stands for Search Engine
Optimization. In simple terms, SEO increases the
visibility of a website to the people whenever
someone searches for a topic or keyword related
to your website on Google, bing, yahoo, or other
search engines. SEO increases the traffic on your
website to rank high in search engines and
attract new and existing customers to your
business.
SEO is similar to grabbing a fish from the ocean.
yourwebsite.com
SEO
I know only
know
know only
yourwebsite.com also
Google
Go gle
WHY IS IT IMPORTANT?
In this digital generation, people search for
pieces of information mainly on Google and
relative sites. Businesses need to stand out to
attract new customers to grow their sales and
become a known brand in the market that people
can easily trust.
2
Every person in today's generation uses the
internet and social media. If your business or
website is not showing on social media or search
engine platforms, you will not be visible to your
customers is a lack in increasing sales to your
business or store. With the help of our SEO
service, you can increase traffic to your website
and attract new and existing customers. People
who know about our SEO company and the services
are always happy because of increasing sales in
their business. Whereas, people who only know
about google are always busy trying to make their
website visible to the audience because they
don't know about the tricks of SEO to boost their
rank.
THE ADVANCEMENT OF SEO
Search Engine Optimization is the top necessity
for e-commerce websites. Your products need to
reach potential customers so that they can find
the products they need on the search engine
result page. Additionally, SEO is an affordable
marketing strategy. And if you want to rank
higher than your competitors, you need to
optimize your website. Otherwise, your website
will not be visible to anyone in this big
e-commerce market, and it will not increase
sales. People trust search engines ranking high
in the search result means your site is a
reliable source for them. The more searches you
will get in search engines, the more traffic it
will get to your website.
3
Store
More Customers
Nearby Customers
SEO
Internet
E-Commerce
How SEO will help your business get on top in the
e-commerce market -
Digital marketing is crucial in helping your
business grow and succeed. But without search
engine optimization, a website is nothing. One of
the most vital things to do in your digital
marketing campaigns is to build a visually strong
website to grab the attention of
customers/audience. Building a business requires
a lot of work and is never easy, especially when
it comes to growth. You have to make people see
it to take action towards it. If you want to get
in the top position in search engine rankings
than your competitors, you must optimize your
site with Search engine optimization by our best
in class SEO company in Lucknow.
4
SEO can help your website stand out among an
ocean of competitors because there are many
websites like you. SEO makes you different than
other competitors and helps in expanding your
business.
With SEO And Without SEO -
Let's start by taking an example of an eCommerce
website without SEO. You have chosen the most
desirable templates for your business website to
add an excellent user interface while surfing
your website, including low-cost and high-end
products visitors are still not coming to your
website. Because Google, Bing, and yahoo are not
considering your website to rank on the search
engine result page, in this case, you need an SEO
expert.
SEO has the potential to make an immense impact
on your company's goals to increase your sales
and leads. It makes your website recognizable to
a variety of audiences. SEO can help your
business expand and provide a higher return on
investment (ROI). There is no benefit to building
a website if you haven't optimized your website.
With SEO, you will see an immense increase in
traffic over time.
SEO REQUIREMENTS IN E-COMMERCE
It doesn't matter if your company is big or
small, a startup or a fortune firm - you need SEO
to maximize the profitability of your
website. SEO only requires efforts upfront - once
you rank, you will practically make sales on
autopilot with no recurring expenses. Search
engine optimization is the scientific art of
optimizing your website around specific keywords
to rank higher in search results. The E-commerce
business is expanding day by day. In this covid
generation, people are becoming addicted to
online shopping. It is necessary to make your
business and website noticeable to people, done
by the best company in Lucknow to increase sales
and make your business a well-known brand.
5
SEO REQUIREMENTS FOR E-COMMERCE PRODUCTS
Having an e-commerce product page has always been
important. It's even more essential during the
pandemic when people started investing time
searching to find products they need rather than
going to brick and mortar stores. People love to
invest their time browsing and online shopping
with a single click, comfortably sitting at
home. An optimized product page can not only
drive traffic but helps in converting browsers
into buyers. E-commerce business is an expanding
business. To beat out the competitors, you need
to ensure your product page is SEO optimized for
maximum exposure. A well-optimized product page
attracts bottom-of-the-funnel traffic that is
targeted and ready for conversion.
MAKE YOUR OWN IDENTITY ON THE INTERNET
When people see anything on the internet
repetitively, they think it is a well-known brand
or company, they start to take interest and trust
in it, and if this process continues website will
become well known and trusted. By increasing
sales and traffic on your website, you can make
your own identity by taking our best-in-class
service Aiprog marketing company in Lucknow.
Anyone expecting anything from google should be
prepared for it whenever it delivers a new
version. If the algorithm is updated negatively,
efforts of a search engine optimizer to get the
first-page ranking can get completely wiped out.
It's heartbreaking for marketers to see all their
hard work swept away. So, it's better to contact
an SEO company in Lucknow. We provide you with
the best service and experience.
6
WEBSITE Before Google
Repeat
Rank 100M
WO Rank 6 months
OFF PAGE ON PAGE
1 mo 2 mo 3 mo 4 mo 5 mo 6 mo 1k 500 300
100 10 1
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