The Biggest Problem With Real Estate And How You Can Fix It

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The Biggest Problem With Real Estate And How You
Can Fix It
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• If youre looking to get into the world of real
  estate, it can seem like there are endless things
  to consider before you even begin your research!
  What sorts of real estate services do you need?
  Do you plan on buying or selling? How many home
  inspections will you have to endure? There are so
  many factors to consider, it can all be
  incredibly overwhelming! Thats why its so
  important to narrow down your choice and focus on
  what matters most. For example, theres one major
  problem with real estate that stops many would-be
  buyers in their tracks.

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• 1) No Real People
• When searching for a real estate agent, it
  can be tough to know what you should be looking
  for in one. Some agents are very outgoing and
  friendly, but their lack of professionalism can
  lead to disappointment later on in your
  relationship with them. Other agents may come off
  as distant and aloof, but theyre taking time to
  get to know you so that when it comes time to buy
  or sell a home, they have all of your interests
  in mind. Dont let yourself fall into either
  category make sure your real estate services
  dont just work hard to win your business
  initially make sure they stay with you long
  after youve closed on your house!

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• 2) No Personal Connection
• The biggest problem with real estate
  services is that agents and brokers lack a
  personal connection to their clients. The service
  they offer is a commodity, which is an issue
  because people are more likely to buy from
  someone they know and trust. To fix this problem,
  companies should incorporate a concierge-arial
• style element into their offerings brokers
  should follow up with clients periodically to
  check in on how things are going and identify
  obstacles as soon as possible so they can be
  addressed before they become big problems. This
  allows people to feel like theyre working with a
  personal guide through the process of buying or
  selling property instead of just dealing with a
  company or person who doesnt care about them.
  Theres no better way to differentiate your real
  estate business than through developing
  relationships it makes sense to start there when
  improving your products and services.

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• 3) Poor Quality Photos
• Marketing materials often look better in
  theory than they do in practice. If your listing
  photos are poor quality, it can be a big turn-off
  for buyers, especially when youre competing with
  professional photographers who know what theyre
  doing. A quick fix is to spend a bit of time
  learning how to use editing software to polish up
  your images. In addition to making sure each
  photo is cropped and edited well enough that
  people want to visit your property (or make an
  offer), you should also make sure your listing
  includes a variety of angles and wide shots that
  showcase the property at its bestwhether its an
  apartment or houseand dont forget photos of
  rooms that arent pictured on Google Street View!

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• 4) Outdated Content
• When it comes to real estate, most agents
  and companies cant keep up with technology. This
  is where you come in. Your company provides
  premium real estate services and offers a wide
  variety of technological tools to ensure your
  clients needs are met. If you want to become an
  industry leader, dont overlook your content
  make sure that every piece of real estate content
  reflects what makes your company unique. That
  means more than just putting your logo on itit
  means creating meaningful content that elevates
  how people think about and engages with all
  things real estate. For consumers to connect with
  you as an expert, they have to believe that you
  understand them better than anyone else in their
  corner of the marketwhich means going beyond
  their problems or life stage.

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• 5) Bad Design
• The most common problem with real estate
  today is bad design. Imagine if your house had an
  extra door that opened into a wall, or your
  living room had no windows. These are obvious
  design flaws and you would expect them to be
  corrected before construction was complete.
  However, many people buy homes that have poor
  quality designs in place and arent aware of how
  it affects their experience until theyve already
  moved in.
• 6) Difficult Navigation
• The biggest problem with real estate is
  often its user experience. Most of us have a
  general idea of how to buy and sell homes, but
  there are so many intermediaries involved that
  its impossible to keep track of whos doing
  what. For example, allows agents to post listings
  for free, but if you want to see more information
  than just pictures and price tags, you need to go
  through a portal like Zillow or Redfin.

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