Digital Marketing Introduction - PowerPoint PPT Presentation

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Digital Marketing Introduction


Digital Marketing also Known as Online & Internet Marketing. In This Powerpoint Presentation Online & Internet Marketing Advantages, Disadvantages, Measurement, Consists & SEO with Basic Information & Chart. Google Certified expert trainer teach from the basic to advance digital marketing course. – PowerPoint PPT presentation

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Title: Digital Marketing Introduction

Digital Marketing
Key Points
  • What is Digital Marketing
  • Benefits of Digital Marketing
  • Disadvantages of Digital Marketing
  • Digital Marketing Measurement
  • SEO

  • Digital marketing, also called online marketing,
    is the promotion of brands to connect with
    potential customers using the internet and other
    forms of digital communication. This includes not
    only email, social media, and web-based
    advertising, but also text and multimedia
    messages as a marketing channel. Essentially, if
    a marketing campaign involves digital
    communication, it's digital marketing.

Benefits of Digital Marketing
Wider Reach
More Engaging
Cost Effective
Digital Marketing
Easy Targeting
Flexibility Measurement
Limitation of Online Marketing
  • 1.  Online Marketing  is not free as the cost of
    hardware, software, wed site design, online
    distribution costs, maintenance, hosting of
    website and yes time, all should be factored
    into the cost of providing your product and
  • 2. Still, the internet is considered as a source
    of information gathering for the majority of your
    customers. Many people are there who still prefer
    the live interaction when they buy. This may
    deter customers from buying if you have a small
    business with one location.

  • 3.  Over 50 of households shop online and this
    number is continued to grow, you are reaching
    less than two out of three households.
  • 4.   So many scams on the internet.
  • 5.   Timing of updates is critical so its easy
    to have outdated information on your site.
  • 6.  Is your website safe? Because of the fear of
    websites security, many of the visitors will not
    want to use their credit card to make a purchase
    if they dont know that your site is secure.

What is SEO
  • Search engine optimization (SEO) is the practice
    of orienting your website to rank higher on a
    search engine results page (SERP) so that you
    receive more traffic. The aim is typically to
    rank on the first page of Google results for
    search terms that mean the most to your target

Digital Marketing Measurement
  • Step one force us to identify the business
    objectives upfront and set the broadest
    parameters for the work we are doing. Sr.
    Executives play a key role in this step.
  • Step two is to identify crisp goals for each
    business objective. Executives lead the
    discussion, youll play a contributing role.
  • Step three  is to write down the key performance
    indicators. Youll lead the work in this step, in
    partnership with a data person if you have one.

  • Step four  is to set the parameters for success
    upfront by identifying targets for each KPI.
    Organization leaders play a key role here, with
    input from Marketing and Finance.
  • Step five is to finally, is to identify the
    segments of people / behavior / outcomes that
    well analyze to understand why we succeed or

Internet Marketing Consist
E-mail Marketing
Video / Podcasting
Online Ads
Social Media
Content Design
  • Learn complete digital marketing course in
    ahmedabad at digital pundit.
  • Digital Pundit is the best digital marketing
    training academy to learn certified digital
    marketing course in Ahmedabad. Our Google
    certified expert trainer teach you from the basic
    to advanced digital marketing courses in
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