Digital Marketing Introduction

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Digital Marketing
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Key Points

• What is Digital Marketing
• Benefits of Digital Marketing
• Disadvantages of Digital Marketing
• Digital Marketing Measurement
• SEO

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Definition

• Digital marketing, also called online marketing,
  is the promotion of brands to connect with
  potential customers using the internet and other
  forms of digital communication. This includes not
  only email, social media, and web-based
  advertising, but also text and multimedia
  messages as a marketing channel. Essentially, if
  a marketing campaign involves digital
  communication, it's digital marketing.

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Benefits of Digital Marketing
Wider Reach
More Engaging
Cost Effective
Digital Marketing
Easy Targeting
Flexibility Measurement
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Limitation of Online Marketing

• 1.  Online Marketing  is not free as the cost of
  hardware, software, wed site design, online
  distribution costs, maintenance, hosting of
  website and yes time, all should be factored
  into the cost of providing your product and
  service.
• 2. Still, the internet is considered as a source
  of information gathering for the majority of your
  customers. Many people are there who still prefer
  the live interaction when they buy. This may
  deter customers from buying if you have a small
  business with one location.

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• 3.  Over 50 of households shop online and this
  number is continued to grow, you are reaching
  less than two out of three households.
• 4.   So many scams on the internet.
• 5.   Timing of updates is critical so its easy
  to have outdated information on your site.
• 6.  Is your website safe? Because of the fear of
  websites security, many of the visitors will not
  want to use their credit card to make a purchase
  if they dont know that your site is secure.

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What is SEO

• Search engine optimization (SEO) is the practice
  of orienting your website to rank higher on a
  search engine results page (SERP) so that you
  receive more traffic. The aim is typically to
  rank on the first page of Google results for
  search terms that mean the most to your target
  audience.

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Digital Marketing Measurement

• Step one force us to identify the business
  objectives upfront and set the broadest
  parameters for the work we are doing. Sr.
  Executives play a key role in this step.
• Step two is to identify crisp goals for each
  business objective. Executives lead the
  discussion, youll play a contributing role.
• Step three  is to write down the key performance
  indicators. Youll lead the work in this step, in
  partnership with a data person if you have one.

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• Step four  is to set the parameters for success
  upfront by identifying targets for each KPI.
  Organization leaders play a key role here, with
  input from Marketing and Finance.
• Step five is to finally, is to identify the
  segments of people / behavior / outcomes that
  well analyze to understand why we succeed or
  failed.

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Internet Marketing Consist
E-mail Marketing
Video / Podcasting
Consist
Blogging
Online Ads
Social Media
Content Design
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