How Do I Choose the Best Domain Name for My Company?

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How Do I Choose the Best Domain Name for My
Company?
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• When people look online to find out more about
  your business, where will they go on the web? The
  domain name you choose can significantly impact
  the way you communicate with customers and
  attract new attention to your brand. Think of the
  biggest names online and how they all have
  memorable domains, whether its Yahoo and Google
  or Amazon and eBay. How can you make sure you
  make the best decision for the future of your
  business? Check out these quick tips to help
  inspire and guide your thinking on this important
  step.

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• Start by Deciding on the Right Top-Level Domain
• Your top-level domain name (TLD) .com, .org,
  and so on can have a big impact on the way
  customers perceive your business. If you invest
  in custom web design for your Calgary business,
  it demands a unique name, too. In recent years, a
  staggering number of new and highly targeted
  domains were authorised for use. Many specialty
  TLDs have lower registration fees than the
  heavy-hitters such as dot-coms. However, because
  they are less familiar to most users, they may
  look inherently less trustworthy. Thats not the
  impression you want to make, so stick to the most
  well-known TLDs when possible.

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• Keep it Simple, Keep it Short
• The longer your domain, the more difficult it is
  for users to remember. Put brevity at the centre
  of your search for an effective domain name.
  Remember that the major online brands you know
  typically dont have domains that are more than a
  few words long. A simplified version of your
  business name is a good choice when possible.

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• Put an Emphasis on Strong, Immediate Branding
• Ensure your domain name has a link to your
  branding message even if you cannot use the full
  business name itself. Your domain should be in
  tune with the rest of your branding. In other
  words, it should impart the same message or
  sense of place that you want users to
  experience when visiting your site and
  interacting with the business.

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• Choose Something Easy to Speak and Type
• While people may share links directly to your
  site, they may also tell others about it. Choose
  a domain name that is simple to speak aloud and
  is not likely to cause confusion. Likewise, your
  domain name should be easy to type, without a
  likelihood that a user will mistype the domain
  and end up in the wrong place.
• Select a Forever Name
• Be sure youre ready to fully commit to any name
  you select. Changing your domain later is far
  easier said than done. Not only will it require
  substantial time and money, but it can also hurt
  your brand and your connection with web users.
  Develop confidence in your choice dont rush.

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• Dont Overlook the Importance of Your Domain Name
• Although it can seem like a trivial task at
  first, your choice of domain name will have a
  long-term impact on your business. Selecting
  something simple, memorable, and in tune with
  your brand voice and values can pay dividends for
  years to come so its worth taking care with
  the choice. At Digital Lion, our years of
  experience in providing ecommerce website design
  to Calgary and our keen understanding of the
  current landscape make us the ideal partners for
  exploring your next steps. Connect with us today
  to learn how we can help you make choices that
  give your brand its best foundation.

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• Calgary-headquartered Digital Lion, with
  secondary locations in Edmonton and Ottawa, is a
  digital marketing and design agency built with a
  purpose and passion to partner with its clients
  and provide first-class Web Development, Graphic
  Design, Logo Design and Online Marketing
  services. We work with clients across Canada, as
  well as worldwide, and are focused on being
  environmentally friendly and giving back to
  charities that we are passionate about. Our
  mission is to Design a Better World. Browse
  our website, follow our social media channels,
  and contact us anytime for more information on
  how we can customize a package that meets your
  needs and suits your style.

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• Digital Lion is a design and digital marketing
  agency built with a purpose and passion to
  partner with its clients and provides first-class
  custom website development, Graphic Design,
  Online Marketing services and custom web design
  in Calgary, the location of our head office, as
  well as in Edmonton and Ottawa, our secondary
  locations. We work with clients across Canada, as
  well as worldwide, and are focused on being
  environmentally friendly and giving back to
  charities that we are passionate about. As one of
  the best ecommerce web design companies, our
  company mission is to Design a Better World.
  Browse our website, follow our social media
  channels, and contact us anytime for more
  information on how we can customize a package
  that meets your needs and suits your style.