Fulfilling the Digital Promise for Medicine_Navigate_The_New

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NAVIGATE THE NEW
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Fulfilling the Digital Promise for Medicine

1. Traditionally averse to using complex
   technologies, the pharmaceutical industry today
   is open to innovation. Its interest in digital
   transition got sharper after experiencing major
   supply chain disruptions induced by COVID-19.
2. Since the pandemic, automation and other digital
   techniques have been speedily implemented on the
   manufacturing side of things, where companies had
   to ensure gaps between supply and demand are
   closed.
3. Besides improving the production yield and time
   to market, the pharmaceutical sector is now also
   adopting digitalisation to optimize product
   quality management, minimise batch rejection,
   conduct better research on drugs and reduce
   operational costs.

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Digital Solutions for Pharmaceutical Companies

• Digital transformation of the pharmaceutical
  sector promises an array of benefits ranging from
  accelerated medicine delivery and end-to-end
  pharma supply chain visibility to tracking
  counterfeit drugs and improved compliance
  adherence.
• With data-driven predictive analytics and
  connected devices, the industry can also
  eliminate the high levels of downtime pharma
  plants typically experience.

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• The good news is that the pharmaceutical sector
  does not need to wait for any major disruption to
  seize digitalisation opportunities. COVID-19 has
  already triggered a movement, and companies have
  numerous plug--play tools tailor-made for them
  by evolving technology solution providers.

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Startups at the SAP Industry Innovation Week
At the SAP Industry Innovation Week, we invited
digitally inspired startups to talk about their
Industry 4.0 solutions that could drive seamless
innovation in the pharmaceutical sector.
These SAP Startup Studio partners include
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SyMetric
SyMetric helps pharma companies improve their
clinical research and trials through integrated
cloud solutions. It enables organisations to
discover the efficacy of new medicines and
healthcare devices by leveraging data analytics
and predictive modelling. It has designed its
modules indigenously while focusing on patient
safety and data integrity in sync with global
industry standards and regulatory compliance.
As an easy-to-use and cost-effective platform,
SyMetrics solution can be used by enterprises of
all sizes.
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NeuroTags
NeuroTags serves 100 companies and has digitised
more than 25 million products. Its cloud-based
plug-and-play solutions also help brands manage
their marketing programs and customer loyalty
schemes more efficiently. With its unique
anti-counterfeiting technology, NeuroTags offers
an antidote to block the supply of spurious drugs
in the pharmaceutical sector. The startup also
designed a customised solution for the Indian
pharma industry to help manufacturers align more
effectively with government guidelines.
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NeeWee
A company that believes a data-filled world needs
a data-driven approach, NeeWee enables automotive
companies to streamline their entire
manufacturing cycle by making cost, delivery and
quality aspects more predictable. For the
pharmaceutical industry, NeeWee offers an
application called Golden Production Run that
makes every medicine batch comply with the
desired product quality while ensuring optimal
capacity yield.
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Worxogo
Working at the confluence of behavior design,
neuroeconomics and AI, worxogos digital nudge
coach is a productivity tool that improves the
performance of sales teams. It analyses data
from different sources and nudges sales reps at
an individual level to help them meet their
targets, leading to better business outcomes.
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