DENTAL DIGITAL MARKETING: HOW & WHY? - PowerPoint PPT Presentation

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DENTAL DIGITAL MARKETING: HOW & WHY?

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When it comes to attracting new patients for your dental practice, which tactics are you currently utilizing? For many dentists, they invest in traditional methods such as yellow pages, TV ads, billboards, and even radio ads. – PowerPoint PPT presentation

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Title: DENTAL DIGITAL MARKETING: HOW & WHY?


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  • Dental Digital Marketing How Why?

2
  • When it comes to attracting new patients for your
    dental practice, which tactics are you currently
    utilizing? For many dentists, they invest in
    traditional methods such as yellow pages, TV ads,
    billboards, and even radio ads. While these
    methods can be somewhat useful, in 2018, it is
    more important than ever to be advertising online
    as well.
  • Notice your practice is attracting fewer
    customers than previous years? In this day and
    age, most people are looking online when it comes
    to spending money, including their medical and
    dental care. For most consumers, yellow pages are
    a thing of the past! More and more potential
    patients are also moving away from traditional
    mediums like television and radio, opting for new
    online services such as Netflix, Hulu, and
    Pandora. So what exactly can you do to make sure
    your advertising is on par with the competition
    in your area? Try digital marketing for dentists!
  • Digital Marketing Brings Quicker Return On
    Investment
  • Notice that your traditional forms of advertising
    arent providing the same return-on-investment
    that they used to? While traditional advertising
    methods, such as newspapers, yellow pages, TV,
    and radio ads can raise brand awareness in your
    local community, these methods are no longer as
    effective for immediate action any longer. In
    2018, about 85 of consumers turn to the internet
    when making a purchase, looking for reviews and
    information prior to making a decision.
  • With digital marketing, you can target patients
    that are actively looking for dental treatments.
    Search Engine Optimization, for example, works by
    increasing your relevancy on search engines,
    allowing patients to find you when searching for
    keywords such as looking for dentists, dentist
    near me and many more! Pay Per Click
    advertising, on the other hand, allows you to pay
    to ensure your ad is being seen when potential
    patients search for these keywords.

3
  • If a patient clicks on your advertisement, you
    are charged per click. Both of these forms of
    digital marketing can be an excellent option for
    targeting patients that are actually looking to
    receive dental treatment.
  • Digital Marketing Reaches The Right Patients
  • Are you still only utilizing traditional
    advertising methods to reach your potential
    customers? Chances are you arent even reaching
    them! When it comes to newspaper, TV and even
    radio advertisements, many businesses will reach
  • Patients that already have a trusted dentist in
    your community.
  • People who are not interested in professional
    dental care.
  • Patients who already visit your dental practice.
  • Patients that are not currently looking for a new
    dentist.
  • As mentioned above, when you utilize digital
    marketing, it is very simple to target the
    patients you are interested in attracting, not
    wasting your money reaching people that arent
    even interested in visiting your dental practice.
  • Digital Marketing Allows For Direct Targeting
  • With digital marketing, you can even target more
    than just new, potential customers. With Pay Per
    Click advertising and other methods, you can
    actually reach out to previous patients or even
    people that have visited your website in the past
    to remind them that you are still attracting new
    patients.

4
  • Being able to target specific people is a
    wonderful option for being able to customize your
    message. You can target customers looking
    directly on search engines or even those that are
    visiting local websites for information about
    your community. With digital marketing it is
    easier to find the customers you are interested
    in and providing them with a customized
    advertisement, making them more likely to be your
    next dental patient.
  • How Does Online Marketing For Dentists Work?
  • At Adit, we are proud to provide a wide range of
    digital marketing services for dental practices.
    These services include
  • Web Design/Development
  • Did you know your website is often your first
    impression on the internet? Adit can make sure
    that your website leaves the best impression
    possible on potential patients.
  • Search Engine Optimization
  • Are you being found when potential patients are
    searching online? With search engine
    optimization, Adit can increase the ranking of
    your website in search results to allow more
    potential patients to find your practice.
  • Pay Per Click
  • You shouldnt have to pay when nobody is clicking
    on your ads. Pay Per Click advertising allows you
    to advertise to your target audience, and you
    only pay when the ads are actually clicked.

5
  • Social Media Marketing
  • Is your dental practice active in the online
    community? Adit can manage your presence on every
    social media outlet, allowing you to stay active
    and reach more patients.
  • Reputation Management
  • Do you know what your patients are saying about
    your practice online? Adit makes sure you are
    rewarded for your hard work satisfying patients
    by providing tools to encourage your patients to
    leave more positive reviews. If there are any
    complaints about your services, we make sure they
    get the attention they need without incurring a
    negative effect on your online presence.
  • Contact Adit Today For Digital Marketing For
    Dentists
  • Do you want to reach more patients with digital
    marketing for dentists? Contact our marketing
    experts at Adit today. We are ready to help!
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