Pre-Sales Training Course

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Pre-Sales Training Course
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• Allocating the right resources to the right areas
  at the right time is critical to building a
  robust sales funnel. And a strong pre-sales
  training course can help you in doing so.
• While sales is usually recognized for closing
  deals, the pre-sales process is essential to the
  success of each opportunity and the sales
  organization as a whole. Discover how a solid
  pre-sales process can improve your sales outcomes
  and increase your profits with Pearl Lemon Sales
  pre-sales training courses.

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What Is The Pre-Sales Process?

• The pre-sales process encompasses all activities
  that occur prior to the sale being accomplished.
  These tasks include things like

• Lead generation and qualification
• Product investigation and research
• Market research
• Customer and data analysis
• Scripting sales phone calls
• Identifying and resolving customer issues and
  pain points
• Creating a one-of-a-kind selling proposition
• Deal qualification and proposal management

• Pre-sales supports purpose is to assist sales
  and marketing teams in finding, winning, and
  renewing customers. A well-oiled pre-sales
  process is essential for discovering and
  capitalizing on opportunities with new and
  existing partners, as well as for speeding up the
  sales process.

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Pre-Sales And Sales How They Differ

• Although pre-sales and sales should work in
  tandem, they are separate roles and procedures.
• Research, validation, preparation, and lead
  nurturing are all part of the pre-sales process.
  Pre-sales passes the customer to the sales team
  to seal the deal once the opportunity has been
  qualified and cultivated.
• To put it another way, pre-sales creates the
  foundation for successful sales.
• Between the two teams and processes, there will
  almost always be some overlap and interaction. To
  find the best prospects and prepare successful
  offers, both pre-sales and sales teams should
  collaborate.

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Pre-Sales Training Courses To Master The Process

• As important as it is, many companies pay nowhere
  near as much attention to the pre-sales process
  as they do to sales. They certainly rarely
  consider offering their teams pre sales training
  courses specifically. Which is often a very
  costly oversight.
• Sales are aided by a good pre-sales procedure at
  every stage of the pipeline. Here are some
  examples of when and when excellent pre-sales
  processes and talents are required to help you
  understand what we mean.

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Lead Qualification
This Is Where Pre-Sales Come Into Play.

• With the advancement of digital technologies and
  sales solutions, finding leads has grown a bit
  easier. More leads, on the other hand, do not
  always imply they are better leads.

• Data analysis and lead evaluation are skills that
  great pre-sales teams excel at. They construct
  profiles of ideal clients and their patterns of
  behavior, using sales technology and customer
  analytics to find opportunities that are most
  likely to close. The sales team can then focus
  their time and resources on the most valuable
  leads, demonstrating the value of qualifying them
  first.

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Identifying Customers

• Customer discovery is the next step in the
  pre-sales process. After a consumer has been
  qualified, the first contact is made with them.
• Discovery is often handled by pre-sales to
  determine exactly what the consumer is searching
  for and what their specific difficulties are.
  This data is critical for the sales team to
  understand how to position their product or
  service solution and produce a proposal that best
  solves the customers problem.

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Preparation And Approval Of Proposals

• The pre-sales team will produce a proposal
  highlighting the customers major pain points and
  a personalized solution once a lead has been
  qualified and validated.
• Pre-sales will work with the sales team to review
  and approve the bid before it is presented to the
  client.
• For both pre-sales and sales, this is a critical
  step. The purpose is to direct the discourse in
  such a way that their suggestion appears to be
  the best option. Pre-sales capacity to
  understand the customer and create a personalized
  proposal that focuses on their needs accounts for
  a large part of that success.

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• Although pre-sales is primarily concerned with
  the effort that precedes an initial sale, it is
  also critical for customer retention.
• After the deal is closed, pre-sales collaborate
  with the sales team to ensure that the proposal
  is implemented correctly and that client demands
  are met throughout the partnership.
• Pre-sales continues to work behind the scenes to
  follow up with customers and uncover future
  growth prospects, as well as to improve client
  happiness and retention.

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Why Do You Need A Solid Pre-Sales Strategy?

• A strong pre-sales process, in the end, leads to
  increased revenue and lead generation. In fact,
  according to Harvard Business Review,
  organizations with great pre-sales capabilities
  win 40-50 percent of new business and 80-90
  percent of renewal business.

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• You can expect the following benefits from
  defining your pre-sales process and offering
  formal pre-sales training to your sales team
• An increase in the number and quality of
  qualified leads
• A shorter sales cycle
• Reduced churn/improved retention
• Client satisfaction that is higher
• A healthier sales pipeline

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• A strong pre-sales strategy can also assist your
  sales team in identifying growth possibilities
  ahead of the competition and leveraging data and
  customer insights to sell to customers in the way
  they want.
• Pre-sales teams should become experts on the
  market, the competition, and their unique leads
  by digging deep into customer data and behavior,
  allowing them to create tailored proposals that
  target customer pain points and anticipate their
  specific difficulties and solutions.
• All of this sounds great, but can only be
  achieved if those assigned to pre-sales processes
  get the specialist help they need. Pre-sales
  training courses from Pearl Lemon Sales will give
  your team the expert knowledge, tactics and tools
  they require to both excel at what they are asked
  to do and support the sales team.

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Ready To Learn More About What Pre-Sales Training
Courses Can Do For Your Company?

• Contact us today to get that conversation started.

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