How to Build Brand Loyalty Without Talking About Yourself

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How to Build Brand Loyalty Without Talking About
Yourself
hello_at_zakagency.com
020 3195 5250
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hello_at_zakagency.com
020 3195 5250
Did you know that the top creative agencies in
London are no longer focusing on engagement
marketing alone? Traditional sales pitches are
going more and more out of fashion. So now more
than ever, its vital not to outstay your welcome
with a customer by endlessly talking about
yourself. Especially young audiences who have
grown up tech-savvy and sceptical dont respond
to being bombarded with overly branded content or
ads.
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hello_at_zakagency.com
020 3195 5250
Interruption marketing is on the rise, and top
creative agencies know how to act on its
potential. So how do you create brand loyalty
without making it all about you? Provide
Value One of the keys to building brand loyalty
is to focus on fulfilling the actual needs of
your customer. Therefore, talking about the
things your audience cares about should be the
number one priority of your content marketing
strategy. How does content benefit your
audience? Will they learn something? Can they
solve a problem thanks to your input? Will your
content entertain them? If you cant answer Yes
to at least one of these questions, your content
likely wont strike a chord. To find your
audiences pain points and provide them with
valuable help, you should try to access those
communities and
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020 3195 5250
learn what they talk about. Thorough market
research on the actual customer level is
vital. Use Brand Storytelling the Right
Way Brand storytelling is a handy branding tool,
but it can quickly go wrong. With the wrong
focus, a brand story can end up as just a way to
talk endlessly about your brand and praise its
virtues. In other words, it can ring hollow and
self-obsessed. When utilizing brand
storytelling, focus on the stories you can tell
through your content. A story should share your
failures and the lessons you learnt to prove true
humility and growth. However, it should still
follow rule 1 Provide value through valuable
market insights. Transparency is an essential
part of your story, and authenticity is critical.
Highlight the real people that keep your business
moving and avoid trying to make yourself
something you are not.
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020 3195 5250

• Put the Spotlight on Your Audience
• User-generated content is one of the best ways to
  grow brand loyalty and spread brand awareness,
  all without tooting your own horn. User-generated
  content is an effective tool because it hits two
  birds with one stone
• Your own audience does the marketing for you,
  saving you time and money.
• You build community and brand loyalty as
  customers engage with your products.
• User-generated content can be more than
  testimonials on your site. You can encourage
  contests, quizzes and surveys or even allow
  customers to take over some of your accounts for
  a day to talk about their experience with your
  products. It pays to get creative with
  user-generated content and focus on the
  customers authentic experience rather than on
  the pitch youre accustomed to rattling off.

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020 3195 5250
Create Behind the Scenes Content Another way to
draw less attention to your salesy brand is to
talk more about the little guy in your business
that doesnt usually get the spotlight. This
might be your suppliers and manufacturers, or it
might mean showing off some of your teams during
company parties. Knowing what your office looks
like and how you work lets customers feel like
youre an authentic entity they can get to know.
It feels more intimate and honest. Focus On Your
Existing Customers Too many marketers are
occupied with getting new people to buy your
products. But, of course, this requires talking
about yourself and making them aware of your
brand all over again. An effective strategy is to
nurture your relationship with those who have
already bought from you. Rather than trying to
sell them to you, you can focus on building more
trust and interest by giving them an extra level
of attention.
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hello_at_zakagency.com
020 3195 5250
Fun ways to do this include gifts, emails,
guides, tutorials, invitations to live video
content, and more. If youre not sure how to
build brand loyalty without reverting to the old
sales pitch, get in touch with one of the top
creative agencies in London. ZAK agency is
awaiting your call!
Contact US
Address- Sweeps Bldg, 6-7 St Cross St, Holborn
London, UK - EC1N 8UA Email Id-
hello_at_zakagency.com Contact Number- 020 3195
5250 Website- https//www.zakagency.com/