Digital Marketing services

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Digital Marketing Agency
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What is Digital Marketing?
Digital marketing, also called online marketing,
is the promotion of brands to connect with
potential customers using the internet and other
forms of digital communication. This includes
not only email, social media, and web-based
advertising, but also text and multimedia
messages as a marketing channel. Digital
marketing uses many of the same tools as inbound
marketing email and online content, to name a
few. Digital marketing considers how each
individual tool can convert prospects.
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About Us
Achyut Labs are providing you the best digital
marketing services.
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SEO - Search Engine Optimazation
Services
SEM - Search Engine Marketing
SMO - Social Media Optimization
SMM - Social Media Marketing
PPC - Pay Per Click
CONTENT MARKETING
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Search Engine Optimization

• Search Engine Optimization (SEO) is the act of
  optimizing a website's technical configuration,
  content relevancy, and link popularity such that
  its pages are easier to find, more relevant and
  popular to user search queries, and hence rank
  higher in search engines.

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Search Engine Marketing

• Search engine marketing (SEM) is a digital
  marketing strategy that is used to increase a
  website's visibility in search engine results
  pages (SERPs).
• one of the most effective ways to grow your
  business and reach new customers.

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Social media Optimization
Social media optimization (SMO) is the use of
social media networks to manage and grow an
organization's message and online presence. As
a digital marketing strategy, social media
optimization can be used to increase awareness of
new products and services, connect with
customers, and mitigate potential damaging news.
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Social media marketing
The term social media marketing (SMM) refers to
the use of social media and social networks to
market a company's products and services.
Advantages of social media marketing

• Reach a wider audience
• Improved customer satisfaction
• Cost-effective tool
• Increase website traffic
• Gain better insights.

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Pay per click
Pay-Per-Click, is an online advertising model
where advertisers run ads on a platform such as
Google Ads and pay a fee every time someone
clicks on it. Run almost any search on Google
(or Bing), and you will see ads displayed at the
top of the results page.
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Content marketing
Content marketing is a marketing strategy used to
attract, engage, and retain an audience by
creating and sharing relevant articles, videos,
podcasts, and other media. This approach
establishes expertise, promotes brand awareness,
and keeps your business top of mind when it's
time to buy what you sell. Providing helpful and
entertaining content can form a strong bond
between your brand and customers that continues
to grow and strengthen over time.
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Search Engine result page

• Search Engine Results Pages (SERP) are the pages
  displayed by search engines in response to a
  query by a user.
• The main component of the SERP is the listing of
  results that are returned by the search engine in
  response to a keyword query.

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Paid search
Paid search is a form of digital marketing where
search engines such as Google and Bing allow
advertisers to show ads on their search engine
results pages (SERPs). Paid search works on a
pay-per-click model, meaning you do exactly that
until someone clicks on your ad, you don't pay.
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keywords
Keywords are the words and phrases that people
type into search engines to find what they're
looking for.

• Digital Marketing Agency

• Achyut Labs

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Long tail keywords

• Long tail keywords are search phrases with longer
  word counts.
• Their length makes them more specific than
  searches with fewer word.

• 10 k

• 1 k

• SEARCHES

• 100

• 10

• 10

• 90

• 75

• 50

• 25

• KEYWORDS

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sitemap
A sitemap is a file where you provide information
about the pages, videos, and other files on your
site, and the relationships between them.
Search engines like Google read this file to
crawl your site more efficiently.

• The sitemap . xml file is typically located in
  the root directory of your domain.

ex https//www.achyutlabs.com.au/sitemap.xml
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Robot txt

• A robots. txt file tells search engine crawlers
  which URLs the crawler can access on your site.
• This is used mainly to avoid overloading your
  site with unnecessary requests it is not a
  mechanism for keeping a web page out of Google.

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thanks
Do you have any questions?
https//www.achyutlabs.com.au/digital-marketing
61 457 454 857
info_at_achyutlabs.com.au