The 4 Most Important Elements of Every Company Logo (1)

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The 4 Most Important Elements of Every Company
Logo
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• We all know that a picture can quickly
  communicate much more to a viewer than text can
  to a reader, but have you, in truth, considered
  how vital good logo design is for a business?
  Seeing a logo is often the first experience many
  people have with a company. Its impossible to
  overstate its value as a foundational part of
  your branding. In mere moments, a logo can tell
  someone many things about your business what
  you do, what your business persona is, and more.
• With that in mind, nailing down a good design is
  of obvious importance. However, even the most
  memorable logos underwent much work before they
  were ready to debut. As you approach this design
  phase, what are the key elements your logo should
  include for its best chance at success?

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• 1. Simplicity Isnt Overrated
• The best professional logo design is almost
  universally very simple, with as few elements as
  possible. From pure text like the Supreme logo to
  simple icons such as Apples iconic Macintosh,
  simplicity enables quick and effective
  communication about the brand. While creating
  more involved and visually complex logos can be
  tempting, these can confuse the eye and the mind
  at first glance. Emphasizing simplicity ensures
  clear communication.

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• 2. Choose Colours with Deliberate Purpose
• Colour is just as important to your message as
  the actual substance of the logo itself. What
  colours are a part of your brand identity? Be
  sure that the colours in your logo align with the
  colours you use in your other materials. Choosing
  a distinctive hue can create memorability. Look
  to the classic Coca-Cola red or the green of John
  Deere tractors as perfect examples of why bold
  colour choices have influence.

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• 3. Adopt Unique Elements and Avoid Fads
• Before designing a logo, look around at what
  others in your industry are doing, locally and
  farther afield. Dont be a part of the common
  logo fads that plague start-ups and small
  businesses. While they may seem unique and
  identifiable, your logo can ultimately become
  lost in a sea of look-alikes. Aim for a
  distinctive look that helps you stand out from
  the crowd.

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• 4. Select Typefaces with Care and Consideration
• If you plan to include text in your logo rather
  than a pure graphic, invest time into researching
  the right font to use. The typeface you choose
  communicates just as much as the other choices
  you make for your logo and it can impact how
  people feel about your brand. The classic Comic
  Sans font is a perfect example. While many
  people find it attractive, it instantly makes a
  logo seem amateurish. Dont fall into this common
  trap.

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• Taking the First Steps Towards Excellent Logo
  Design
• At Digital Lion, our broad base of experience
  enables us to provide a top-shelf service for
  businesses in Calgary. Our logo design services
  focus on effectively reaching the public and
  making your brand memorable. With in-depth
  knowledge of what works, what doesnt, and what
  can endure beyond todays fads, were ready to
  help you define your brand identity with
  strength. Explore more about how we can work
  together today.

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• Calgary-headquartered Digital Lion, with
  secondary locations in Edmonton and Ottawa, is a
  digital marketing and design agency built with a
  purpose and passion to partner with its clients
  and provide first-class Web Development, Graphic
  Design, Logo Design and Online Marketing
  services. We work with clients across Canada, as
  well as worldwide, and are focused on being
  environmentally friendly and giving back to
  charities that we are passionate about. Our
  mission is to Design a Better World. Browse
  our website, follow our social media channels,
  and contact us anytime for more information on
  how we can customize a package that meets your
  needs and suits your style.

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• Digital Lion is a design and digital marketing
  agency built with a purpose and passion to
  partner with its clients and provides first-class
  custom website development, Graphic Design,
  Online Marketing services in Calgary, the
  location of our head office, as well as in
  Edmonton and Ottawa, our secondary locations. We
  work with clients across Canada, as well as
  worldwide, and are focused on being
  environmentally friendly and giving back to
  charities that we are passionate about. As one of
  the best Calgary logo design companies, our
  company mission is to Design a Better World.
  Browse our website, follow our social media
  channels, and contact us anytime for more
  information on how we can customize a package
  that meets your needs and suits your style.