The 4 Most Important Elements of Every Company Logo (1) - PowerPoint PPT Presentation

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The 4 Most Important Elements of Every Company Logo (1)

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We all know that a picture can quickly communicate much more to a viewer than text can to a reader, but have you, in truth, considered how vital good logo design is for a business? Seeing a logo is often the first experience many people have with a company. It’s impossible to overstate its value as a foundational part of your branding. In mere moments, a logo can tell someone many things about your business — what you do, what your business persona is, and more. – PowerPoint PPT presentation

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Title: The 4 Most Important Elements of Every Company Logo (1)


1
The 4 Most Important Elements of Every Company
Logo
2
  • We all know that a picture can quickly
    communicate much more to a viewer than text can
    to a reader, but have you, in truth, considered
    how vital good logo design is for a business?
    Seeing a logo is often the first experience many
    people have with a company. Its impossible to
    overstate its value as a foundational part of
    your branding. In mere moments, a logo can tell
    someone many things about your business what
    you do, what your business persona is, and more.
  • With that in mind, nailing down a good design is
    of obvious importance. However, even the most
    memorable logos underwent much work before they
    were ready to debut. As you approach this design
    phase, what are the key elements your logo should
    include for its best chance at success?

3
  • 1. Simplicity Isnt Overrated
  • The best professional logo design is almost
    universally very simple, with as few elements as
    possible. From pure text like the Supreme logo to
    simple icons such as Apples iconic Macintosh,
    simplicity enables quick and effective
    communication about the brand. While creating
    more involved and visually complex logos can be
    tempting, these can confuse the eye and the mind
    at first glance. Emphasizing simplicity ensures
    clear communication.

4
  • 2. Choose Colours with Deliberate Purpose
  • Colour is just as important to your message as
    the actual substance of the logo itself. What
    colours are a part of your brand identity? Be
    sure that the colours in your logo align with the
    colours you use in your other materials. Choosing
    a distinctive hue can create memorability. Look
    to the classic Coca-Cola red or the green of John
    Deere tractors as perfect examples of why bold
    colour choices have influence.

5
  • 3. Adopt Unique Elements and Avoid Fads
  • Before designing a logo, look around at what
    others in your industry are doing, locally and
    farther afield. Dont be a part of the common
    logo fads that plague start-ups and small
    businesses. While they may seem unique and
    identifiable, your logo can ultimately become
    lost in a sea of look-alikes. Aim for a
    distinctive look that helps you stand out from
    the crowd.

6
  • 4. Select Typefaces with Care and Consideration
  • If you plan to include text in your logo rather
    than a pure graphic, invest time into researching
    the right font to use. The typeface you choose
    communicates just as much as the other choices
    you make for your logo and it can impact how
    people feel about your brand. The classic Comic
    Sans font is a perfect example. While many
    people find it attractive, it instantly makes a
    logo seem amateurish. Dont fall into this common
    trap.

7
  • Taking the First Steps Towards Excellent Logo
    Design
  • At Digital Lion, our broad base of experience
    enables us to provide a top-shelf service for
    businesses in Calgary. Our logo design services
    focus on effectively reaching the public and
    making your brand memorable. With in-depth
    knowledge of what works, what doesnt, and what
    can endure beyond todays fads, were ready to
    help you define your brand identity with
    strength. Explore more about how we can work
    together today.

8
  • Calgary-headquartered Digital Lion, with
    secondary locations in Edmonton and Ottawa, is a
    digital marketing and design agency built with a
    purpose and passion to partner with its clients
    and provide first-class Web Development, Graphic
    Design, Logo Design and Online Marketing
    services. We work with clients across Canada, as
    well as worldwide, and are focused on being
    environmentally friendly and giving back to
    charities that we are passionate about. Our
    mission is to Design a Better World. Browse
    our website, follow our social media channels,
    and contact us anytime for more information on
    how we can customize a package that meets your
    needs and suits your style.

9
  • Digital Lion is a design and digital marketing
    agency built with a purpose and passion to
    partner with its clients and provides first-class
    custom website development, Graphic Design,
    Online Marketing services in Calgary, the
    location of our head office, as well as in
    Edmonton and Ottawa, our secondary locations. We
    work with clients across Canada, as well as
    worldwide, and are focused on being
    environmentally friendly and giving back to
    charities that we are passionate about. As one of
    the best Calgary logo design companies, our
    company mission is to Design a Better World.
    Browse our website, follow our social media
    channels, and contact us anytime for more
    information on how we can customize a package
    that meets your needs and suits your style.
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