How to Choose an Ad Agency

1
How to Choose an Ad Agency
hello_at_zakagency.com
020 3195 5250
2
hello_at_zakagency.com
020 3195 5250
Employing an ad agency is a way to save time and
effort. They should know how and what audience to
target for your product or service. However,
choosing the right one can be the difference
between a good and a bad investment. To help you
on your hunt, weve selected some key questions
you should be asking when looking for an ad
agency
3
hello_at_zakagency.com
020 3195 5250

• Do They Have the Right Resources to Meet Your
  Project Goals?
• If you are a large to medium-sized business, your
  advertising and marketing allocation might be
  pretty substantial. You want to ensure you get
  the best resources for your budget. Getting the
  best outcome will be checking that the ad agency
  you choose has all the right tools to do the job.
  You can get an insight into a companies resources
  by looking at
• The size of their team
• Their previous partnerships
• Feedback from someone who has used their service
• How Successful Were Their Previous Campaigns?
• This is probably one of the most critical
  measures of a

4
hello_at_zakagency.com
020 3195 5250
good ad agency. The more successful their
previous campaigns, the more likely the ad agency
is reputable. Take a close look at who they have
worked with. If possible, view the project
yourself. Look at consumer engagement. Other
companies will have different standards. You want
to ensure the ads quality and type of engagement
is at the bar you want. You can take a look at
reviews, profitability and consumer responses.
Investigate their social media, see how well they
perform on the market and look at their business
affiliations. Do They Have the Right
Experience? If the company has a list of
employees, you can look at the individual
experience of team members. Alternatively, most
ad agencies will have a LinkedIn profile. A sign
of a good profile is that they regularly upload,
engage on their profile and generate high-quality
content themselves.
5
hello_at_zakagency.com
020 3195 5250
Another way of quantifying experience is the type
of companies they have worked with. For example,
suppose you see they have worked extensively with
a particular industry. In that case, it will be a
good gauge of where their experience lies.
Whereas, if theyve worked with many different
types of businesses, that might suit you better.
For instance, if you have more than one project
for which you want them to advertise. Do Their
Values Align With Your Brand? This is an
important but often under looked consideration
when partnering with any company. Firstly, modern
consumers are more sceptical about content that
brands put out, particularly advertising. In the
digital age, there is so much contradicting
evidence and reporting people have become more
critical about the information they receive. If a
brand says they support diversity but do not
6
hello_at_zakagency.com
020 3195 5250
have a diverse team, this will reflect poorly.
That is why when considering an ad agency, you
want to make sure they have similar beliefs and
values to establish a trail of accountability and
transparency. The second reason to consider
value alignment lies in how the agency will
portray your company. Consumers will be building
their perception of your brand based on your
agencys advertising and marketing campaigns. In
short, the best way to ensure that a company
understands your vision is to work with an agency
that aligns with your values and ideals. It will
be much easier to work cooperatively and
creatively with ad agencies in London or for that
matter anywhere else that believes in your ideas
as much as you do.
7
hello_at_zakagency.com
020 3195 5250
Contact US
Address- Sweeps Bldg, 6-7 St Cross St, Holborn
London, UK - EC1N 8UA Email Id-
hello_at_zakagency.com Contact Number- 020 3195
5250 Website- https//www.zakagency.com/
8
hello_at_zakagency.com
020 3195 5250
9
hello_at_zakagency.com
020 3195 5250