What are the reasons an SEO company in Hyderabad would optimise media on the website?

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What are the reasons an SEO company in Hyderabad
would optimise media on the website?

• SEO is done by businesses for getting
  ranked on the search engine results page and
  this SEO will also give a lot of benefits for the
  brand online. Optimising media on the website
  is a process of delivering high-quality images
  or videos in the right format, dimension,
  size, and resolution. An SEO company in
  Hyderabad makes sure that the media that is
  integrated on the brand's website does not
  make the website load slow, and for that,
  they will check the tags, file sizes, and file
  types and optimise the media accordingly.
• User experience can be enhanced by
  optimising the media on the website, which
  will eventually make the page load faster
  that impacts the ranking of the webpage.
  When this media is optimised, there are high
  chances for these images or videos to be
  seen by the users on the Google image search,
  this will help the business get organic traffic.
• Let us investigate the importance of optimising
  website media
• Improved page speed The average time a
  user has his concentration while the page
  loads are 5 seconds. So, the amount of time for
  the web page to load should be minimal and SEOers
  will make sure that the users do not leave the
  page because of the delay in the page
  loading speed. For this, SEOers will do
  image and video optimization, as we all know
  that the most page loading time is taken by the
  images, so optimizing them will significantly
  decrease page loading time.
• Better SEO rankings It is a proven fact and
  is also one of the reasons that page load
  speed is a crucial factor in determining
  search engine rankings for websites. Long
  before Google started considering page load
  speed as an important element in deciding the
  rankings of the pages. This development
  became an annoyance to guide around for many
  websites, and that is when most of the
  SEOers will step in and do media optimization
  to ensure that the page load speed is improved
  and keep the search rankings intact.
• Enhanced user experience Media on the
  websites are optimised by the SEOers and they
  check if the load speed is the same across
  all types of devices using the same internet
  connection. SEOers will make sure that the
  website loads quickly not only on computers
  but also on other devices that most users
  utilise. This would not only encourage the
  user to stay longer on the website, but
  they will also feel like exploring the
  website more and know about what the brand
  offers, which enhances the user experience.