Advantages of Google My Business

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What is Google My Business?
Why is Google My Business Important?

• Business owners can manage how their company
  appears in Google search results and on Google
  Maps using Google My Business (GMB), a free tool
  from Google. You can use it to create a free
  Google My Business listing with your business
  details, like contact information, business
  hours, product/client photos, services, and much
  more.

• If your business is listed on Google, it will
  probably appear whether you like it or not.
• A Google account can be created by anyone. Google
  Maps results for your business will start
  appearing more prominently if you upload a Google
  My Business profile for your business. Knowledge
  Panel results will also increase if you upload a
  profile for your business.

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• You can increase your online presence by
  including useful data about your business on your
  optimized Google business listing, such as
  business hours, location, driving directions, and
  more.
• You prefer to be the one who manages your
  listing, or would you rather have someone else?
• Search pattern used by customers to find your
  service or business
• How your business is found by your customers, eg
  what keywords they use
• Your listings interaction with them, and much
  more.
• As a result, small business owners often find
  these insights easier to comprehend than the data
  in Google Analytics.
• Profiles and listings are the best way to
  maintain the balance between visibility for big
  companies and small companies.

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Google My Business benefits

• Search engine optimization for local businesses
• Gathering reviews
• Direct access to business information
• Communication and marketing tool
• Google My Business Insights and analytics
• Free of charge
• User-Friendliness

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Search engine optimization for local businesses

• In local search terms, Google My Business ranks
  highly. By optimizing your business local search
  results, you can rank higher in search engines
  for relevant search terms.
• Smaller companies need to optimize their local
  SEO efforts in order to compete with companies
  with a larger online presence in their local
  areas.
• You need to optimize GMB in order to stand out
  and make your products and services more
  accessible to local customers.
• In local search and its optimization, you would
  optimize your website for search engines and use
  Google My Business to increase your local search
  visibility.
• When customers are looking for relevant
  businesses and services nearby, you can be found
  at the right time.

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Search and Maps visibility on Google

• If customers search directly for your company
  name, your listing appears above the first
  organic result and below the ads on desktop and
  mobile searches.
• Customers can contact you more easily when they
  can locate your company on Google Maps. You can
  drive more sales to your business by having your
  address listed on Google maps and with a properly
  written description.
• Upon accessing Google Maps from the desktop, you
  will see Google My Business listings on the left
  side of the screen, which displays the crucial
  information that is needed to make customers make
  quick decisions.

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The Local Pack and Google My Business

• You will find a local pack with a few relevant
  company profiles and Google Maps directions to
  their locations.
• A local pack provides customers with crucial
  business information about nearby relevant
  businesses to assist them in making an informed
  decision, such as
• Hours of operation
• Name of the company
• Location
• Ratings Reviews
• Relevant Categories
• Business Type
• A picture of the business

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Display Business Information In Google Search

• With a Google My Business listing, your customers
  can search for your business and see in real-time
  the vital information related to your business.
• Keeping your Google My Business details updated
  will guarantee that your listing is accurate and
  up to date at all times.
• A listing on GMB will always reflect the most
  recent information you have entered. Your website
  may take a while to be crawled by a search engine
  if you are only updating your information.
• You might be able to save your customers time
  when it comes to making important decisions when
  choosing where to buy by providing them the basic
  updated info quickly from your profile.

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A Communication and Marketing Tool Google My
Business Posts

• You can offer offers, add products, provide news,
  and update your profile directly on Google search
  by using your Google My Business account.
• There are several ways for you to increase
  click-through rates in a Google My Business post,
  including purchase, more information, register,
  or contact us.
• Seeing what your competition is creating from
  within your profile will give you an idea of the
  type of content you can create, to make yourself
  stand out.
• Relevant searches trigger the appearance of your
  profile when relevant posts are published to
  Google My Business.

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• When your companys website is trying to attract
  more traffic, it is beneficial to experiment with
  different post types to increase your overall
  clickthrough rate.
• All posts have a seven-day expiration date.
  Whenever old posts expire, create a new one.
• Content distribution strategies can include GMB
  posts, which can be recycled for Facebook,
  LinkedIn, and YouTube campaigns. When reusing
  content, remember to modify your content to fit
  the format of GMB posts.

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