Color Theory: A Beginner's Guide For Designers - PowerPoint PPT Presentation

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Color Theory: A Beginner's Guide For Designers

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Designers use color theory and tools such as Adobe Color to aid in their work, but why? Briefly, colors convey feelings that may describe a brand or make a logo enticing. When it comes to film and video, we use color theory for that same purpose. It can help you properly tell a story, or help a company convey a brand philosophy. Color can even help you brand your Instagram channel in a way that appeals to the senses and locks in viewers. – PowerPoint PPT presentation

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Title: Color Theory: A Beginner's Guide For Designers


1
COLOR THEORY A BEGINNER'S GUIDE FOR DESIGNERS
2
Color wheel
a powerful tool for visualizing the relationships
between colors
TO GET YOU STARTED WITH COLOR THEORY, ILL
DIVE INTO THE FOLLOWING TOPICS
Color schemes how to use the color wheel to
choose your color schemes Tools and
resources apps and guides to help you master
designing with color
3
WHY YOU SHOULD CARE ABOUT COLOR
Colors have meaning. They impart a tone and
emotional impact just like fonts do, and that
makes them a powerful design tool.
But what if the car was painted in
your most-hated hue? Or each panel was a
different adobe color entirely? Or if the
interior mixed lime green and construction
yellow?
4
KINDS OF COLOR SCHEMES
5
Monochrome
A monochromatic color scheme consists of various
tints, shades, and saturations of a single base
color.
01
Complementary Complementary schemes are based on
two colors from opposite sides of the color
wheel.
02
Analogous Analogous schemes feature three colors
that sit next to each other on the color wheel.
03
6
COLOR TOOLS AND RESOURCES
With all the complexity and flexibility designing
with color offers, it should come as no surprise
that designers have built an array of tools to
help with the process. Here are just a couple of
our favorites.
7
Color scheme (palette) generators
Color usage inspiration
Color palette inspiration
8
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