How to Find a Content Marketing Agency That Will Help You Effectively Grow Your Business

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How to Find a Content Marketing Agency That Will
Help You Effectively Grow Your Business

• https//goodmanlantern.com/

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Content marketing its no longer a question of
if you should do it, but rather when and how you
are going to do it. Content marketing is
important to all businesses that exist in the
21st century. Whether you do it on a large or
small scale, its important to create content
pieces to help market your company.  The next
question is do you keep this process internal
or outsource it to a content marketing agency? We
think its best to use an agency.
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Some of the benefits of outsourcing to an agency
include being able to do more frequent pieces in
larger quantities, having subject matter experts
write your pieces, using fresh eyes for fresh
ideas, freeing up time for you and your existing
employees to focus on other projects, and so much
more. But how do you choose the right B2C or B2B
content marketing agency for your company? What
do you need to look for and what are the red
flags that should make you walk away?  Below are
a couple of things that you should look out for
when it comes to choosing your next digital
content marketing agency. 
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Find Their Testimonials

• This is a key step in choosing which agency to
  work with. Look them up on Google, social media,
  and check testimonials on their website. Look for
  reviews from past and present clients and do your
  research. If you cant find any testimonials
  online, thats a bit of a red flag. 

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Alternatively, you can ask the agency in question
for case studies or references from people and
companies they have worked with previously. Reach
out to these companies to find out more about
their experiences while working with the agency.
Try to chat to someone who worked with them
directly so that you can get a first-hand account
of their experience. Its important to do a bit
of a background check before signing on for any
long-term work with another company. 
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Ask Your Potential Content Marketing Agency to
Pitch a Campaign or Project Idea

• Agencies are sometimes apprehensive to create
  project or campaign ideas before locking in a
  contract. But its a great way to see how they
  think, so you may benefit from requesting they do
  this. 
• You could ask them to create a content marketing
  campaign that focuses on a particular objective.
  For example, you might want to profile your
  management team a bit more. You might be keen to
  position your team as thought-leaders in the
  industry. You could ask a potential agency to
  suggest ideas on how they would go about doing
  this. 
• They could then suggest blogs, podcasts, a
  content series, or even video content. Pay
  careful attention to their ideas and how they
  ideate. What they pitch will give you a clear
  idea of how they think and approach content
  marketing. 

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Check Their Website and Social Media Pages 

• Never trust a skinny chef, right? That phrase
  might not be true for all chefs, but its
  certainly true when it comes to choosing a
  content marketing agency. They need to be doing
  great work for themselves as well as their
  clients. 
• To see how they treat their own content, check
  their website and social media pages. Are they
  doing creative pieces for themselves? Do they
  write blogs and articles? And if yes, check the
  quality of these pieces. Look for typos,
  mistakes, and layout errors. Look them up on
  social media and check their posts. 
• Seeing what they do to market themselves will
  give you a good idea of what they will do for
  you. 
• You dont want to sign a contract with a company
  that doesnt take pride in its own work. 

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Investigate Their Level of Experience in Your
Industry 

• Look into who their clients are and see if they
  have clients in your industry. If they do, it
  means that they have experience in writing about
  and creating content around your sector. But
  dont write them off if you see that they dont
  have clients in your industry. Many content
  marketing agencies have diverse team members that
  they can call on for work in different fields.

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For example, at Goodman Lantern, we have writers
and team members based all across the world. This
means we have people experienced in a wide range
of subject matter. We have team members who have
worked in sectors such as technology, telecoms,
insurance, motoring, tourism, marketing, and so
much more. If our client list doesnt show our
experience, our varied team certainly does. 
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Ask the Content Marketing Agency About Their SEO
Knowledge

• A content marketing agency in 2021 should know
  all about SEO. In fact, they should ideally have
  someone on their team dedicated to SEO research
  and knowledge. Be sure to ask about this when you
  are deciding on an agency. You want to work
  with a team that knows what the changes are in
  SEO and what the important factors are. This team
  will, after all, create most if not all of
  your digital content. They need to know what
  keywords to use and how to use them. They need to
  be able to create pieces that are optimised for
  search engines, while also being careful to
  ensure they are catered for the reader. 
• A good agency will know how to maintain the
  delicate balance between the two. 

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Try to Figure Out What Their Company Culture and
Values Are

• Ideally, anyone that you partner with for your
  content needs will share your values and have a
  similar culture to your business. You dont want
  to work with people who have opposing values to
  you. Do they value the mental health of their
  team as you do yours? Do they encourage work and
  play? Or do they overwork their team to the point
  of breaking? Ask them about their values, their
  Corporate Social Responsibility, and their
  tenacious goals. 

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If you work with a company whose values dont
align with yours, you might find yourself
disagreeing on topic ideas later on. Its
important to know about company and workplace
culture when going into a business partnership of
any kind. Theres a lot to consider when
choosing a digital marketing agency. Above all
else, we encourage you to be discerning when it
comes to making your final decision. When you
find the right company to work with, youll know,
and your business will boom because of it. 
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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/