How Glaziers Can Sell More Online Than in Local Markets

1
How Glaziers Can Sell More Online Than in Local
Markets
One of the most important is the shift from
traditional local selling, such as word of mouth
networks or retailers, to an e-Commerce platform
for online selling. One industry, in particular,
that is being thrust into this new age of online
selling is the glass industry. This means that
glaziers and other tradesmen must be able to
adapt their current local selling strategies to
have a greater online selling focus. Doing so
will not only help glaziers compete, but they
will thrive. If you are a glazier interested in
learning how to sell more online than in your
current local market, you have come to the right
place.
2
Who are Glaziers?
Glaziers are experts when it comes to glass
products. As skilled tradesmen, glaziers are
responsible for measuring, cutting, and
installing glass products in various residential,
commercial, and industrial buildings. They have
adequate knowledge about different types of glass
and their applications.
3
How Do Glaziers Work in the Local Market?
Like most tradesmen, glaziers had long adhered to
the same business model of attracting customers
in their respective local markets. This includes
word of mouth referrals, local advertising, and
even contracts or partnerships with other local
companies. For many glaziers, this business model
has allowed them to become successful. However,
as the world evolves the act of prospecting for
new clientele should also adapt.
4
Why Glaziers Need to Focus More on Online Selling
than doing Business Locally
Here is the list of some pros and cons for the
glaziers who are ready to explore the world of
online selling. Pros and Cons of Online
Selling Pros One of the biggest benefits of
selling online is the opportunity to rapidly
expand your customer base. Helps to make your
business more resilient, as it will be less
dependent upon a small local market to support
it. Cons New strategies can be initially
disruptive to a business, and that includes
shifting to online selling. Fortunately, this
should only be a short-term setback. Pros and
Cons of Selling Locally
5
Pros Selling locally allows glaziers to establish
tightly-knit networks. They can grow the business
through referrals and generate recurring
business deals. Keeping business local also
allows glaziers to meet face-to-face with
customers. Cons Local networks are the equivalent
of putting all your eggs in one basket. They can
be particularly fragile, especially in times of
economic downturns. Focusing on local selling
drastically limits the amount of growth that a
business could achieve. Techniques that are
involved in Online Selling Glaziers who aspire to
switch to online selling or incorporate online
selling into their current business model should
understand that navigating a digital network is
different than maintaining a local network. The
more knowledge a glazier can obtain about selling
online, the more successful he or she will
be. Online selling can be broken down into three
strategies.
1 General Marketplaces Like Amazon, Home Depot,
etc.
Established marketplaces are a common place for
glaziers to sell products and services. These
general marketplaces include companies such as
Amazon, Home Depot, and Lowes.
6
2 Personal Websites
Glaziers can explore online selling through their
own websites. This is the equivalent of taking an
existing local glazier business and putting it
on the internet.
7
3. A Specialized Marketplace GLASS GENIUS
The third option for glaziers looking at online
selling is utilizing the specialized online
marketplaces like Glass Genius. It was created
as a one-of-a-kind online platform for glass and
mirror tradesmen, designers, installers,
contractors, and customers. Comparison of Selling
on Personal Blog, Amazon, and Glass Genius For
glaziers interested in taking their business
online, it is natural to explore each of the 3
domains. After all, they each offer unique
benefits that the other does not. However, are
they all equal? Lets take a closer look. Using
a general marketplace like Amazon or Home Depot
can benefit a glazier due to the established
brands that these companies have. However, none
of these general marketplaces are seen as experts
in the glass and mirror industry. A personal
website will give a captive audience to your
glazier business. But it can be very difficult to
set out on your own and build an online network
from scratch. A specialized marketplace, Glass
Genius offers the best of both worlds. Not only
does Glass Genius offer autonomy to its
community members and allow them to benefit from
its existing network infrastructure, but it is
also tailor-made for the glass and mirror
industry. When someone is looking for a glazier,
he should know how to find the best expertise
through Glass Genius.