Benefits Of Social Media For Marketing - PowerPoint PPT Presentation

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Benefits Of Social Media For Marketing


Social media is the new pool of opportunities that marketers are targeting nowadays. With Billions of active users every day, it is an opportunity no marketer would want to let go; and as a matter of fact, over 90% of the marketers are using social media as a part of their marketing strategy. This blog will discuss a brief on the benefits of social media for marketing, that every business must be aware of. – PowerPoint PPT presentation

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Title: Benefits Of Social Media For Marketing

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  • Brand Awareness
  • In the present market, the consumers are updating
    themselves with the knowledge and information
    about the products/services. One of the primary
    benefits of social media for marketing is,
    gaining brand awareness and brand recognition
    which is one the most important marketing goals a
    business targets. The primary reason is that the
    consumers want to buy brands they recognize. So,
    one of the key benefits of social media is that
    it gets your brand recognition much more quickly
    and easily. Furthermore, it establishes your
    brand into your audiences perception, even when
    they arent thinking about your brand or product.

  • Initiates Conversation Around Your Brand
  • A strong social media marketing strategy will
    lead to conversation or a discussion around your
    brand/product. Hence, marketers focusing on
    sharing content on a regular basis tend to get a
    healthy discussion going among the target
    audience. These are the tactics that give your
    brand popularity among the audience.
  • Understanding your customers Interest
  • As a business, you need to optimize your means
    and ways to approach your customers, and in order
    to do that, you need to know what your target
    customers are interested in. You can easily do
    this by monitoring their social conversations
    around certain topics, also known as social
    listening. Social listening can help you
    understand whats important to your audience
    while identifying trends theyre following. You
    even get to learn about what theyre struggling
    with, and that can help you create content
    addressing those points.

  • Audience Data Accumulation
  • Performing research on your audience is quite
    similar to social listening. It basically helps
    you recognize the keywords your audience will be
    searching with, but its more focused on your
    specific product. You can encash this feature of
    social media platforms to gather this information
    through their Insights. Hence, it is among the
    most utilized benefits of Social Media for
  • Better Customer Service
  • In present trends, most customers have started
    expecting companies to handle their requests
    through social media. Good customer service can
    build meaningful relationships between your
    company and your customers. As a business, you
    definitely need to invest in customer service
    through social media even though the challenge
    of customer service remains as demanding as it
    was before.

  • Increases Traffic to your Website
  • Social media marketing is of great help in
    redirecting a potentially great amount of traffic
    directly to your site. Social media channels
    provide a platform for more diverse inbound
    traffic streams.
  • Though social networks are great for getting
    traffic to your website, you need to maintain the
    consistency of posts along with timings and type
    of content. You dont want to become that
    overbearing marketer, or youll turn off your
    customers. Its advisable to follow the schedule
    for posting your content. This helps ensure your
    content is posted consistently and gets the
    optimum number of audience engagements.
  • Cost-Effective
  • Organic social media marketing is (mostly) free.
    Creating social media profiles and posting
    organic content is free on almost all major
    platforms. For some businesses, it may be enough,
    and the quality content may self-promote
    organically on its own. However, if you want to
    increase the reach of your content and promote it
    further, paying for promotion will help increase

  • These are 7 benefits of social media for
    marketing that any business should consider, for
    taking their business on a social media platform.
    These benefits are not just all you gain there
    are a lot more value-added benefits. You may get
    in touch with team eNest for a detailed
    discussion and formulate a growth targeted social
    media marketing strategy or choose an affordable
    Social media marketing package.
  • Thank You
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