Which are the Most Important KPIs for an eCommerce Business - PowerPoint PPT Presentation

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Which are the Most Important KPIs for an eCommerce Business


There are many key performance indicators (KPIs) that you can use to measure the success of an eCommerce business. These KPIs may vary depending on what type of product or service you’re selling, but you should continuously track them for any online store owner. – PowerPoint PPT presentation

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Title: Which are the Most Important KPIs for an eCommerce Business

Which are the Most Important KPIs for an
eCommerce Business
Copyright by endertech.com
  • Every day, the world of ecommerce changes and
    develops. Business owners need to keep up with
    this changing world by focusing on KPIs that will
    help them stay successful. In this blog post, we
    will discuss the essential Ecommerce KPIs and
    metrics in 2021 and how you can measure the
    success of your Los Angeles business.

Copyright by endertech.com
What are Ecommerce KPIs?
  • Ecommerce KPIs are metrics that a web development
    company Los Angeles uses to drive your business
    to success. This metrics must be relevant and
    accurate, and actionable in real time so you can
    make the proper adjustments for improvement.
    There are many types of KPIs. Its essential to
    choose those that will have a significant impact
    on your company and provide data effectively.

Copyright by endertech.com
Attributes of Ecommerce KPIs
  • They must create an impact
  • When choosing what KPI best suits your Los
    Angeles company, a web development agency, Los
    Angeles looks at how they will affect growth or
    hinder progress within the industry overall. You
    dont want something that is just mediocre
    instead, find out which metric will bring a
    positive change for your ecommerce site.

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  • You can measure them accurately
  • Another vital attribute of good KPIs is being
    able to calculate them. If you cannot provide
    exact reasoning for why something matters, then
    perhaps it doesnt have as significant an impact
    on your website as you thought.

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  • They must deliver data in real-time
  • Real-time information is crucial when
    choosing a KPI because there are no chances for
    mistakes or inaccuracies if the metric updates
    every second. This way, managers can make
    immediate changes based on accurate figures and
    drive their company towards success rather than
    waiting around, hoping that more orders come
    through without control over what happens next.

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  • They must be actionable
  • You need to pick KPIs that help you improve
    on what you're already doing well. Managers
    should use the data they receive from their
    metrics and apply it directly towards making

Copyright by endertech.com
The Most Important Ecommerce KPIs and Metrics in
  • Average Order Value (AOV)
  • Measuring your AOV is important because this
    metric can tell you how much money customers are
    spending with your website, which is especially
    helpful if you have over one ecommerce store
    online. A low number might mean that people shop
    around before deciding where to spend their
    money, or perhaps there isnt a wonderful variety
    of products for them to purchase. Ideally,
    managers would want an average order value
    somewhere between 50-100 per customer. They
    know that each sale is worth their time.

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  • Gross Profit
  • Knowing how much you are making in terms of
    gross profit can help your company decide whether
    it needs to raise its prices on certain products.
    Your earnings might be too low if the cost you
    incur for getting a product from one place to
    another outweighs what people will pay for a said
    item online. Many managers hope they see
    somewhere between 30 and 50.

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  • Website Traffic
  • The more website traffic coming through every
    day, the better off ecommerce companies will be
    because these websites receive commissions when
    people make purchases. Even though someone may
    have found your site by searching particular
    keywords related directly to what you sell, for
    instance, running shoes and you have those
    available to purchase on your site, sales will
    also come from people who were not looking to
    make a purchase but decided that maybe after
    seeing what exactly it is that you offer might be
    something they would enjoy.

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  • Average Session on the website
  • A good website development company should
    always try their best to improve this particular
    KPI because if customers are spending more time
    browsing through their website, then the chances
    of making a sale go up exponentially. The average
    session length can tell managers how much effort
    needs to be put into improving customer
    engagement. Hence, for example, if someone spends
    30 seconds per visit, it means little, whereas
    even though someone spent 15 minutes exploring
    different products every day, which is the
    equivalent of an hour and a half in total per
    month, it means that they are more likely to make

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  • Which KPIs are the most important for your
    eCommerce business? Its not always easy to
    figure out which metrics will help you understand
    how your marketing is working. There are a lot of
    original data points you can track in an online
    store, and its never too early (or later) to
    consider what metrics might make sense for you
    right now.
  • At Endertech, we are a website development
    company in Los Angeles. You can contact us if
    youre looking for some advice on what KPIs might
    be appropriate for your company or need any other
    support with your digital marketing strategy
    wed love to speak more about this with you! 

Copyright by endertech.com
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