Ways to Optimize Your PPC Performance

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Ways to Optimize Your PPC Performance
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• https//www.marketingtiki.com/

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• Are you interested in learning how to optimize
  your PPC campaign? Well, youre about to discover
  some key tips for successful PPC optimization!
  Pay-per-click or PPC advertising (hyperlink the
  post titled, what is PPC) is one of the best
  marketing models that helps you reach your
  targeted audience. However, if you want to make
  sure that internet users click on your ads, you
  need to optimize your PPC campaigns. Optimizing a
  PPC campaign isnt as intimidating as it might
  sound.

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It involves improving different elements of your
campaigns to win keyword real estate and earn
more clicks. After all, spending money on a PPC
campaign is futile if your ad is not perfectly
augmented for search, which is where optimization
enters the picture. So, lets explore how you
can optimize your PPC campaign!
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How to Optimize Your PPC Campaign
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• Conduct Thorough Keyword Research
• Before launching a PPC campaign, research the
  most beneficial, relevant keywords for your
  business. These are keywords that will generate
  the most clicks. Start by selecting generic,
  general keywords related to your products and
  service. Since these keywords will be highly
  competitive and have a higher search volume,
  targeting them alone doesnt make sense. You will
  need to accompany them with specific, long-tail
  keywords. Try combing your general keywords with
  specific adjectives relating to your products or
  services to create your targeted keywords list.
  Always use a keyword research tool to gain
  insight into the competition and search volume of
  your chosen keywords. It will help you stick to
  the ones that will be most beneficial for your ad.

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2. Choose Your Targeted Audience One of the
finest ways to ensure the success of your PPC
campaign is to decide your target audience based
on demographics. Some demographics that can help
you choose the ideal targeted audience for your
ads include age, gender, geographic location,
income level, relationship status, education
level, and more. For instance, if your services
are limited to certain locations, you can create
location-specific ads to increase their relevancy
o your target audience. Choosing your target
audience is a critical decision in PPC
optimization as it heavily affects the success of
your campaign.
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3. Test Your Ad Copy One of the best ways to
optimize your PPC campaign is to test your ad
copy via A/B testing. It will enable you to
assess two ads with different copies to determine
which one is more relevant and will receive more
clicks. You can also use A/B testing to test the
colors, CTAs, and landing pages of your ads. When
you set up an A/B test for your PPC campaign, the
search engine will serve two of your ads at
random to different users. At the end of the
testing period, you will know which ad was more
successful, which will determine the direction
you should take for your campaigns success.
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4. Create a Compelling Landing Page Your ads
landing page is the deciding factor that
determines if a user will make a purchase or not.
Its why you need to create a compelling landing
page. To create a conversion-worthy landing page,
you need to add a picture of your product, its
price, and relevant information about the
products, such as its features, dimensions,
materials, care instructions, available colors
and sizes, and more. Lastly, and most
importantly, your landing page should include a
compelling CTA such as a button that says, Call
now, add to cart, etc. Naturally, the CTA you
use will depend on the product or service your ad
aims to sell and the next step on your buyers
journey. Now that you know how to optimize your
PPC campaigns, get in touch with Marketing Tiki
to run successful PPC advertising campaigns for
your products or services.
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THANK YOU
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• https//www.marketingtiki.com/