Data Management for Customer Experience

1
Data Management for Customer Experience

• According to Todd Hatley from RRD Marketing,
  Brands can empower their customer experience
  strategies by leveraging data management and
  analytics to meet new demands.

2
Our Guest Todd Hatley Says,

• According to Todd Hatley from RRD Marketing,
  Brands can empower their customer experience
  strategies by leveraging data management and
  analytics to meet new demands. After a turbulent
  2020, weve emerged with evolved perspectives,
  new habits, and sharper preferences.

3
Customer Experience

• Marketers having to work harder than ever to
  maintain brand preference and to do so, theyre
  continuing to focus on the consistent delivery of
  a personalized customer experience. It is a
  critical element to their success. Not
  surprisingly, at the heart of this personalized
  customer experience is seamless data management,
  driving a comprehensive, single view of the
  customer.

4
About the Author - Todd Hatley

• Todd Hatley is the Senior Vice President of Data,
  Insights, and Customer Experience at RRD
  Marketing Solutions, responsible for helping
  companies acquire, engage and retain their most
  profitable customers through data-driven
  insights.
• For more such updates, check Out recent Martech
  Cube Guest Articles.