4 Video Types to Promote Your Products

1
4 Video Types to Promote Your Products
2

• Well, if you think that merely a social media
  post, a reel on social media, or a short clipping
  would be just enough to promote your product, you
  are completely wrong. Product promotions are not
  enough with just small clippings on the net as
  they would not impact the viewers attention. To
  captivate the attention of your audience, it is
  likely that you must promote your business more
  dynamically. With dynamic, we dont mean using
  creativity on these forms of promotion. With
  dynamic we mean, using other channels of
  promotion that have more relevance in terms of
  promoting a brand or a product.
• Several channels help businesses grow. Video
  production is a hectic process but yes, if done
  properly can help your business reach heights.

3

• Today, we will be discussing the types of videos
  which can be the best way out for product
  promotion.
• Are you excited to know about it? Scroll on!
• Top 4 types of videos to promote the product!
• 1. The spot
• Do you know about this form of video? Well, the
  spot is a form of video which is known to be more
  of a commercial form of video with 15 to 30
  seconds of view time. These kinds of videos are
  visible in place of trailers placed in a YouTube
  video or during short breaks between a program.
  It should be extremely engaging because if it
  would not be, then the viewers would ultimately
  skip it.
• Additionally, this form of video is also fit to
  be shared on social media platforms like
  Facebook, Instagram as they have a high chance of
  getting viewed over there.

4

• 2. The explainer
• Well, have you ever noticed a short ad featuring
  cartoons explaining things to you? If yes, then
  that kind of videos which you have seen are
  particularly known as the explainer. It is
  usually placed on the home page or a landing page
  where the audience or viewers land at first when
  they visit your website. It tells everything and
  anything about what product is offered by the
  company and so on. These types of videos usually
  feature animations with a human voice for
  explaining things out. It must be extremely
  engaging so that it can grab the users attention.

5

• 3. The product demonstration
• Whenever you are explaining what exactly your
  product is, or you are straightly flaunting your
  product towards the target audience, you are
  using the product demonstration form of video
  to help promote your product. If you are thinking
  that its the same as the explainer, then you
  are in the wrong direction. It is because the
  explainer is more about explaining how the
  product works but here in product
  demonstration, you are simply stating the
  features, characteristics, and benefits of using
  the product.

6

• 4. Customer Testimonial Videos
• Testimonial mainly means showcasing the happiness
  and the satisfaction of the existing customers
  about using the product. These videos are mainly
  to attract a new audience and hence by showcasing
  the experience of the existing users, you can do
  that easily.
• In this kind of video, you portray the customers
  and the product in one video frame and instruct
  the customers to speak about the product which
  you use to attract more and more audiences
  towards your way.

7

• One Final Note!
• So, these were a few ways about how you can grab
  the attention of the audience upon your product.
  Just like the users get informed about the
  companys deeds using video production frequently
  asked questions, likewise, they would be able to
  understand more about the companys product with
  the help of these video clippings.
• So, choose the form of videos that best suit your
  requirements.

8
(No Transcript)