Why you Need White Papers and White Paper Writing Services

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Why you Need White Papers and White Paper Writing
Services

• https//goodmanlantern.com/

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When businesses decide to invest both time and
money into content marketing, there are a number
of content types to consider. This includes
blogs, online articles or a bigger push on social
media. It could even be a YouTube channel, paid
Google ads, and so much more. However, something
that is often overlooked is the power of a good
white paper. White papers and making use of white
paper writing services bring so many
opportunities with it. Companies often miss
these opportunities as the focus is on creating
website, blog and social copy. Were here to tell
you that you should absolutely use white papers
in your content marketing strategy. There are
many reasons for this. Below are six ways this
type of content can benefit your business.
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Its an Excellent Tool for Education

• We dont advise treating a white paper strictly
  as a company brochure. However, there are ways to
  use these to educate existing and potential
  customers about your company, services and how
  you can benefit them. For example, perhaps you
  are a subscription-based video editing software
  company. A white paper would be a good option as
  an in-depth product guide. It will give you the
  space to detail how video editing software can
  benefit content creators and various businesses.

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The white paper can also explain how to get the
most out of your software and why your editing
tools are better than your competitors. In this
way, the white paper adds value to customers and
clients. It also helps you educate readers about
your company.
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White Papers Generate Strong Leads

• A big reason that companies should consider white
  papers is that its a strong lead generator.
  White papers are long-form pieces. They show the
  value of a company and product. These pieces also
  gently remind readers why your company is the
  best in its sector. Generally speaking, people
  who download white papers are most likely already
  considering your product or service.
• This makes them easier to convert into a sale as
  there is already an interest in what you do. No
  ones going to download a white paper if they are
  not already inquisitive about your business. Your
  white paper can be a tool to push them from a
  casual website visitor into a customer.

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White Papers Are Good Tools for Building Your
Email Database

• Email marketing is still an exceptionally strong
  tool to use. However, building a database of
  email addresses is a tough task and its not
  something that happens overnight. It can take a
  long time after you start to reap the rewards of
  building a strong database. As a result,
  businesses are always looking into new ways to
  get people to sign up to newsletters or to get
  them to leave their email addresses.

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White Papers Establish You as an Expert

• White papers are authoritative and professional
  documents that make you look good. A lot of white
  papers are useful for company and product
  marketing. It can, however, also develop your
  brand voice and establish you as a thought-leader
  in your industry. In this instance, white papers
  can be used to communicate trends within your
  sector. It could also be used to predict upcoming
  changes in the industry.
• While these dont necessarily lead to more sales,
  they do help with reputation building and
  management. Its an excellent way to become a
  trusted and reliable voice within the sector.

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White Paper Content Can Work Across Platforms

• White papers are information-heavy and are often
  used as an evergreen resource for an extended
  period of time. This is true for your customers
  and potential customers who download this
  document. Its also true for those in business.
  With all the information white papers contain,
  your content team can constantly use bits of it
  across various platforms. It could be in short
  snippets for Twitter, Facebook, Instagram or
  LinkedIn, or it could be in larger chunks for
  blogs, articles and press releases.
• For example, perhaps your white paper is about
  ten trends in your industry for the next 12
  months. Each trend could be a social media post
  on its own. You could also use each trend and the
  explanation for each as smaller, separate pieces
  that live on your website.

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White Paper Writing Services Can Do the Job

• Now that weve convinced you of the benefits of
  white papers, you need to actually create it.
  These documents need in-depth research and a lot
  of writing, and they can often take a long time
  to create. This is where professional services
  and copywriting for white papers come in.
  Professional writing services have both time,
  knowledge and expertise to get this job done.

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They are the experts in creating content for
businesses, possibly a lot quicker than you
would. Additionally, a content writing agency can
advise you on how the white paper can be
repurposed into other pieces. This can then be
used across your platforms and other marketing
materials. These are just six reasons why you
shouldnt overlook the power of white papers.
Its a marketing tool that can reap many rewards
when done right. And like we said, if you dont
think you can do it right, you can always use
white paper writing services. Either way, dont
ignore this when youre planning your content
marketing strategy. You will lose out on many
opportunities if you do.
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THANKYOU!

• Goodman Lantern

• Website

• Phone

• Email

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/

• 1 929-299-3999