PPT – Typography - A Key Element in Graphic Design PowerPoint presentation

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Typography - A Key Element in Graphic Design

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Category: Concepts & Trends

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Title: Typography - A Key Element in Graphic Design

1
Typography - A Key Element in Graphic
Design
2
What is Typography and Why is it Important?

Wikipedia describes typography as the art and
technique of arranging type to make written
language legible, readable and appealing when
displayed.
Based on this definition, we can say that the
perfect design is not just about images,
structures, shapes and blending, but also a lot
about typography.
Its important for good graphic designers to
master the art of typography in order to help
their clients business grow.

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3
So How Can We Improve Our Typography?

Avoiding Too Many Fonts
As a graphic designer, you are full of
creativity, and want to showcase your skills in
the most vivid ways possible, but its important
to draw a line thats the difference between an
amateur and experienced designer.
While you can experiment with different fonts
quite luxuriously, you should avoid doing so in
the same page.

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4
2. Ensuring Correct Spacing and Grouping

To rank 10 on 10 on the readability radar, you
must pay a lot of attention on the spacing and
grouping of the content.
The space between all the letters, the space
between two lines or pictures, and the space
between all the words should be exactly similar,
or else you will lose your marks immediately.
Also make sure that the groups a particular
sentence is broken into make sense for the
readers.

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3. Cross-Checking for Proper Alignment

If your text and pictures are not aligned
properly, the chances of your design to retain
the attention of customers for long would be very
bleak.
Not only will it make your content look
cluttered, but the essence of the whole message
behind it will also be lost.
This is certainly a very small point, but plays a
great role in improving your typography, and get
your designs approved in the very first go.

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4. Choosing the Right Font Type and Size

Just some time back, the trend of using
decorative fonts was in commotion, but over the
time, people have grown fonder for simplicity.
Today, simple fonts that are easy to read from
afar are preferred over the overly stylish ones
as they seldom do the trick.
And just because you want the onlookers to focus
on a particular area, methods like playing
rigorously with the font size should be refrained
from.

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5. Focusing on Colour Theme and Overall
Readability

So, you created the perfect design, but due to
the wrong colour theme choice or a brand logo
backdrop, its readability is adversely affected.
Wont you feel so demotivated if the design that
you came up with didnt do well on the hoarding
or a social media platform it was meant for?
Thus, paying attention to these aspects is also a
very important and inseparable part of the
process.

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8
5. Focusing on Colour Theme and Overall
Readability

Doesnt it feel like there are too many pointers
to consider?
Do you feel burdened with your organizations
graphic design requirements, but shy away from
hiring a professional resource due to financial
reasons?
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