Mistakes To Avoid When Exhibiting For The First Time

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MISTAKES TO AVOID WHEN EXHIBITING FOR THE FIRST
TIME
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1. Understand why you want to
exhibit 2. Picking the right tradeshow
3. What is the right amount of space?
4. Choosing the right contractor 5.
Getting your creative brief right
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1. Understand why you want to exhibit
If you dont know, dont do it. Its a lot of
money and time. That being said, ask yourself
these questions 1. What are my goals for
exhibiting? 2. What are my plans for wow-ing
attendees who come to my stand or booth? 3. How
will I stay in touch or communicate with them
before, during, and after the face to face event?
Does the exhibit show have a mobile event app we
can leverage or do we need to choose an event
app for our experience? If youve gotten answers
that point you in the direction of yes, lets
exhibit! Then read on for more details of where
and how to get started.
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2. Picking the right trade show
The next question is which show is right for you
and your product or services. This is not always
as straightforward as it might seem. Before you
commit to a tradeshow, find out who the audience
is and what industries the exhibit show covers.
For example, there are numerous tech shows, but
some are specialized to specific industries and
sectors like security or education. Is there ROI
for your company to invest here?
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3. What is the right amount of space?
When it comes to choosing a space many companies
end up spending a lot on large spaces they dont
need. While others have big plans and small areas
to bring them to life, so how do you get this
right? This can be a little trickier as often you
dont know at this stage what your stand design
will be. The best option is to speak to your
stand design company about possible ideas and
requirements. This doesnt mean finalizing the
design immediately, but you can plan roughly what
elements will be needed.
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4. Choosing the right contractor
Finding the right exhibition stand designer for
your exhibition is a critical key to its success.
You need to know they understand your goals and
have the experience and expertise to deliver a
stand that helps achieve them. For those needing
a little more creative input from their
contractors look for exhibition stand builders
who offer design and creative elements. Many of
these contractors will be able to develop the
creative concepts with you and help you
understand what is possible on an exhibition
stand.
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5. Getting your creative brief right
Your brief is critical in ensuring you get
absolutely everything you want the way you want
it. A good brief lets you manage budgets and
schedules. As a good brief means getting the
execution plan started right first
time. Remember, nothing is undoable when it
comes to an exhibition stand, but a good brief
saves you the time and expense of unnecessary
corrections.
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WOW SPACE CREATIVE EXHIBITIONS
Wow-Space is a full-service Custom Build and
Modular exhibition stand design and build company.
www.wow-space.co.uk
00441743383049